Social Commentary

The Pushy Mummy Brigade: Only the Best Schools Will Do. Even at 4 years old.

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Photo courtesy of the internet

In West London, where the motto of the pushy mummy brigade is ‘’Good is not Good enough, only Excellence will do,’ the quest for the perfect education is taken to extremes where only the fittest will survive. For many mothers, the choice of school at 4 years old is thought to determine the entire future of their children’s education, therefore is taken with the utmost seriousness and competitiveness. Friendships and pleasantries are put aside as mums compete for coveted spots at what are considered the ‘top schools’ in London. This causes an intense and fierce competition to gain entry into these schools that leaves some mums defeated by the system or anguished if their child still hasn’t been offered a ‘spot.’ There is now a collective social anxiety created by these mums, bordering on hysteria, which leads to all mothers feeling the pressure of getting their children in the right schools.

For the not-so-pushy-mothers, the question is do you join the ranks of the pushy mummy in order for your child to keep up with them, or do you stand up against the ideals of the Tiger Mother, which can rob childhoods away from children in order to push them in the ‘perfect school’ trajectory? But then how would you feel if your child was left behind as their children enter top schools and yours do not? Is this purely an obsession for anxiety filled mothers or is there any merit to this ultra competitiveness? When does it become more about the parents rather than the child and are we are really doing what is best for our children or are we missing out on what is really important? As a West London mother at the beginning of the school trajectory, I ask myself all of these questions and wonder what kind of parenting model I will subscribe to.

I was recently having dinner with a friend of mine, Sophie*, who was overly distressed because she hadn’t gotten her 3 year old son in what is considered the best pre-prep boys school in London, the infamous Wetherby School. Despite her husband hand delivering 6 applications at birth, he had only gotten into what is considered a ‘second tier’ school in the world of private, independent schools of West London. She had decided early on not to ‘play the game,’ which in West London parlance is being a pushy mum by pestering the registrar with phone calls, writing monthly letters and pulling in connections to call in a good word until you get a ‘spot.’.

It was as if she was describing that her son had only gotten into a ‘lesser’ Ivy League University, the equivalent of getting into Brown University instead of Harvard University which made me think: 1) but this is only pre-prep, he’s only 3 years old for god’s sake 2) all the private schools are very, very good, just be glad he’s gotten in somewhere 3) but finally concluded that she had been carried away by the social pressure that ‘only the best will do.’

I asked why the ‘second tier’ school wasn’t good enough, to which she responded ‘they hand out flyers, it can’t be that good if they are passing out flyers in the street’ and therefore could not be good enough for her son. I tried to re-assure her that his school was still a great school but even though she thought rationally that it was a good school, it was not the ‘best’ and wasn’t accepting the rejection very well. Like Groucho Marx once said, ‘I don’t ever want to belong to a club that I can get into.’

She finally admitted that the social pressure to get into the ‘right’ school had gotten to her and she was seemingly unable to be satisfied with the lesser school. She felt that this was a reflection of her as a mother: ‘I can’t even get him into the best school.’ I could see the little she-devil on her shoulder murmuring down at her as she opened the rejection letter. She had believed that she didn’t need to be a pushy mother to get her son into the ‘right’ school yet was devastated that she hadn’t gotten him in either. Instead of playing the game, she felt that she was the one who had been played, and was disturbed by how much she cared.

Not only that, but she hadn’t even been placed on the wait list, but received a flat rejection letter, while she saw other children born after son being put on the wait list for the small chance that they would get a spot. She described the headmistress of her nursery consoling her on not getting into Wetherby by telling her ‘Don’t worry, it’s for the best, you’re not really a ‘Wetherby Mum’ which could be interpreted in any number of ways but most likely meaning competitive, pushy, alpha mums that will do whatever it takes to get their precious son into the school. Still, there is some reverse snobbery in that comment that makes it all so uncomfortable for everyone involved.

Wetherby was first made world-famous by Princess Di dropping off little Prince William and Prince Harry at the doorsteps of this West London boys pre-prep school. Later, Claudia Schiffer, Elle McPherson and Stella McCartney all chose this school to educate their offspring, creating even more hype around this school and more recently the Beckhams. Even Britain’s favourite posh export, Hugh Grant, is an alumnus. Wetherby is generally considered the ‘gold standard’ where all mums would happily send their children and its new Prep school received the Best Prep School Award from Tatler’s School Guide a few years ago. As one mum says, ‘if you get offered a spot at Wetherby, you don’t think, you just take it.’

All mothers hope and want their children to be successful and since education is seen as one of the best predictors of success, it has turned us into a school-obsessed nation. West London mums take this obsession to another level, schooling being a constant subject of conversation, and when one meets another London mum, ‘How are you?’ could almost be replaced by ‘Where is he/she going to school?’ These West London mums are always a few steps ahead and have worked out the perfect educational trajectory for their children from birth to the end educational goal of Oxbridge or the Ivys for the Americans, which often rightfully, does predict a certain level of success. Take Hugh Grant as an example, he followed the trajectory of Wetherby, Upper Latymer and Oxford, which was an educational and financial success.

In this part of the world, there are only a few roads that lead to Oxbridge; Westminster School (52% go to Oxbridge) and St. Paul’s Boys school (60 Oxbridge offers last year) for the boys, and St. Paul’s Girls School (33% go to Oxbridge) and Wycombe Abbey (32% go to Oxbridge) for the girls. If you work it out backwards, for the boys school, Colet Court is the feeder school to St. Paul’s and Westminster Under is the feeder school to Westminster, and before that, Wetherby Pre-Prep is a great feeder school to both Colet Court and Westminster Under. For girls, Bute House is often quoted as the ‘golden ticket’ since one third of its pupils get places at St. Paul’s Girls School. Other prestigious 4yo+ girls schools include Pembridge Hall, Glendower, Falkner House and Kensington Prep, which are feeder schools for the top girls schools.

West London is an area that attracts overachieving, A type, competitive parents who procreate what they hope to be A-type, over-achieving offspring. This demographic is not your typical parent population, and to even have a chance of attending these schools, the game must be played. But these players are cutthroat, willing to do whatever it takes to win and their persistence is likely to be greater than yours. Like Gore Vidal once said, ‘It is not enough to succeed. Others must fail.’ There are clusters of these ‘top tier’ 4 + entry schools in London that these mums have an eye on, with a strong concentration of them in Notting Hill and South Kensington, which include schools mentioned above and others like Notting Hill Prep, Chepstow House, Norland Place and Thomas’. Most of the Notting Hill schools operate on a first come first serve basis, whereas many South Kensington schools also have an assessment at 3 years old, which are even more competitive.

To get into these 4+ entry schools, there are sets of rules that one must learn and adhere to early on, to ‘play the game.’ The rules are taught either by a school consultant for foreigners or by a friend with older children who have already passed this rite of passage. One mother I met in a pregnancy class boasted that she had paid a school consultant £500 just to tell her which schools were ‘appropriate’ schools and which would fit her and her family. Another mother called me in a panic when her daughter was 9 months old because she had ‘slacked off’ and still hadn’t gotten her daughter into a school, asking for advice, from what to do, to what wear and what questions to ask on the school tour. I told her to relax, look presentable and follow the rules.

For first-come-first-serve schools such as Wetherby and Pembridge Hall, applications must be dropped off the day of the child’s birth for the best chances of getting in, which with luck, may happen. Only two children per month are offered a place and two more are put on the waiting list. If that isn’t enough, letters must be written on a monthly basis, extolling the school’s virtues and calls must be made convincing the registrar of your utmost desire to get into this school. Meetings with the headmaster/headmistress consist of telling them that their school is the only school for their child and a few names of friends whose children are attending said school are dropped casually. Friends can call on your behalf. If all else fails, cakes, cookies and cards can be sent in on a monthly basis to assist the odds of climbing the waiting list. Some schools apparently write down each every contact made by the parent to express their interest in the school. Persistence pays off.

I was lucky enough to have been prepped by a few mothers before I gave birth to my first child and chose a school based on 3 criteria: its 5 minute proximity to our house, its adorable school uniforms that really made me melt and thirdly all of my friends in the neighbourhood were all sending their children to this school. These criteria were not based on any kind of research, spreadsheets or enlightened thought, but at 8 months pregnant with more hormones than sense, these seemed as good enough as any. I followed the strict protocol and guidelines and sent my husband 12 hours after my child’s birth, application in hand and flirtatious smiles on standby, to this school and one month later we were luckily offered a spot. I dread to think of the anxiety and anguish I would be faced with had I not undertaken these carefully planned and executed steps as prescribed by the ‘elder’ mothers.

My ‘dejected and rejected’ friend Sophie had also registered her son at birth, but didn’t follow through with the above rules when he didn’t receive an immediate spot, and therefore didn’t stand a chance. She described how she met a mum who immediately boasted that her son had gotten spots to 4 different schools including Wetherby. When Sophie explained that she had only gotten her son into a ‘safety school’ the mother said, ‘Don’t worry, spaces always open up. I still have my spots to all 4 schools.’ She had paid 4 different deposits to retain those places, but was already sure she would be sending him to Wetherby (of course). This would be costing her around £13,500 worth of deposits (4 x £3,500 of deposits), just to retain optionality if something were to go wrong (like what? the school moving to an undesirable post-code?).

Other mums I know have secured places in schools in Notting Hill for their girls, which are first-come-first-serve such as Notting Hill Prep, Chepstow House and Pembridge Hall, only to put their daughters through the assessments at schools in South Kensington like Glendower and Falkner House even though they live much further from these schools. These are considered some of the best girls schools but the assessments are extremely competitive and can be a large source of stress for girls and their parents, who spend hours ‘prepping’ them for the assessment but particularly for the ones who are rejected from the assessment schools or for those who have no backup options.

One of my friends Sarah* went through the excruciating assessment process for her daughter at Falkner House, and despite having attended the nursery attached to the school, failed to get into the school or any of the schools that did assessments. She described the day the offers came out; ‘within a few hours, everyone knew who had gotten in, who had been wait-listed and who had gotten rejected. It was catty and divisive. You didn’t know who had done what to get their child in. Parents pull out all the stops to get in, they wrote letters to the school, found ‘cheerleaders’ within the school to support their child. There were different levels of bribery, from baking cookies to offering holidays on their yachts or in their second home. Even siblings are not guaranteed a spot, and those siblings who do get spots are ‘monitored’ to ensure they keep the standards of the school.’

When her daughter still had no offers or wait-lists, she had to listen to other mothers self-obsessively tell her how difficult it was to choose between different school offers, not realising that she had none, causing unintentional hurt and more stress. Eventually, after 3 rejection letters, she finally received an offer from a non-selective school but for the remainder of the year, she still had to endure the questions of schooling and the implication that her daughter had not gotten into the ‘best’ girls school. She is now very happy with the current school her daughter attends but in retrospect calls it a ‘terrible process that I guess is needed for these over-subscribed schools.’ She tells me that if she had to do it over again, she would have avoided the whole process.

I am glad that I never succumbed to putting my daughters through the assessments at 3 years old. I wouldn’t have handled rejection very well or felt it fair for my daughter to be judged by an arbitrary assessment which likely means nothing about her future cognitive capabilities. Children grow at different speeds and one can only deduce so much from a 3 year olds communication and social skills. At some point, shouldn’t we let our children be children and leave the competition for later?

Speaking to an English mother who has been through the British system and is an Oxford alumnus, she is sending her child to a ‘first come first serve’ school. She says ‘not only because it is closer to where I live, but also because it has great results even though it is a non-selective school. Despite having children that may not have passed the assessment system, they are still achieving excellent results. You could extrapolate that the teaching there is particularly good, since the results of this school is equal or above some of the selective, assessment based entry schools.’

For those without school spots the year prior to entry, the anguish and anxiety of getting into a school becomes almost an obsession, where anything goes to get their children spots involving using school consultants, recurrent meetings with nursery headmistresses to help them get spots, and sending letters and calling schools at regular intervals to move up the waiting list. Not only are there acceptance letters and rejection letters, but there are waiting lists.

Waiting lists are bittersweet, since they give the impression of hope but without a guarantee. The only leverage of a waiting list is that a parent can climb up a waiting list by calls, cards, presents, donations and pleading whereas a flat rejection letter means that all hope is lost. A mother I know was determined to send her child to a certain school, having decided that it was the best school for her son, but despite having gone to the attached nursery, couldn’t get a guaranteed spot. After numerous calls to the school, she found out that her son was 95 down on the waiting list and at that point realised that they had to look at other options, but luckily she has a family connection to another school that she could use.

One of the headmistresses at a leading Notting Hill nursery recently explained that more and more people were moving to Notting Hill for the quality of schools and that they were more over-subscribed than ever. Ten years ago, she could get generally get places for her students into great 4+ entry schools, but not anymore. ‘It is more and more difficult to gain entry into these schools because of the sheer amount of children competing for the coveted spots. These schools used to cater to locals in Notting Hill, but now people are driving their children half way across London so that their child can attend one of these prestigious school or living in Queen’s Park, where they can buy a bigger house, but still sending their children to what are considered some of the top schools in London’.

School choice is also a delicate art in decision-making, which for some parents becomes a form of social snobbery and an indication of social status. School snobbery is based on where your child goes to school and the social assumptions that are made depending on the school. As mentioned, Wetherby is accepted as the best pre-prep boy’s school in London and therefore one of the best in the world some would argue, but still as I mentioned before, there is a social term for ‘Wetherby Mums.’ Every school falls victim to some kind of derision and criticism at some point or other.

One school is considered the ‘airy fairy school for the artsy types without homework or testing’, but ‘forget getting into a proper school after.’ Another fairly new school in a less desirable location was described by a mother ‘where the rejects from Pembridge and Wetherby go to.’

My daughters’ school is known for being ‘blingtastic’ with mothers thinking they are at a ‘fashion show’, and has at the same time been called too competitive by one parent and not competitive enough by another, described as a school ‘for girls who learn how to sew.’ Then there is blatant snobbery I have overheard about a school: ‘Have you seen the parents there? They are not my type of people.’ These are all excellent schools yet these parents can’t help but judge them. It is as if we are back in the playground, but without a headmaster to keep us in line.

It is difficult not to be affected by the general chatter and comments about where our children go to school because school choice is important. As mothers, we want the best for our children. We don’t want our children to be bullied, we want them to be happy, well adjusted but we also want to give them the best opportunities we can give them. Malcolm Gladwell showed in his book ‘Outliers,’ that middle class parenting which encourages extra tutors and extra-curricular activities produces more successful children than lower class parenting which didn’t. He also showed that educational opportunities do help with success, just as Bill Gates had exceptional opportunities in his high school driven by involved mothers. The reality is that certain schools open doors and opportunities, so it easy to buy into the ‘perfect educational trajectory’. https://nottinghillmummy.com/2014/08/29/everything-you-need-to-know-about-your-childs-education-success-by-malcolm-gladwell/

And early education has been proven time and time again to have a strong impact on our children’s future, as evidenced by numerous research papers and renowned academics such as James Heckman, a Nobel Laureate Professor researching the advantages of quality early education on future success. But when we are dealing with private schools in the UK, shouldn’t we be satisfied with any of them, which generally provide world-class education for 4 years old? Isn’t all a bit ridiculous?

Pushy mums, alpha mums, and tiger mums, whose numbers are much higher than average in London, set a precedent. They set a standard of tutoring, sports activities, Kumon lessons and music, and it creates pressure to keep up with these standards. What makes it hard to ignore, is that these children will have an advantage when applying to schools and universities. Our children have to compete with these alpha children who have a tutored advantage over ours and as much as we’d like to think our children to be naturally brilliant, the fact is that practice makes perfect, and the hours of extra help does make a difference. So do we join them to create an equal battleground, or do we stay strong and believe in our children, yet face the reality that our children may not get into the ‘top’ schools? The son of one of my friends who didn’t get into a ‘top’ prep school after the 7+ exams because he wasn’t tutored was left wondering why all his friends got in and he didn’t, which undermined his confidence.

I am not sure whether to praise the pushy parents who are advocates for their children and their ‘go-getter’ attitude or question whether this is creating too much competition and feel sorry for their children who will bear the weight of their mother’s intensity. In one respect, they are opening doors and opportunities for their children, but at the same time forcing others to join in on the competition, fuelling mostly unnecessary anxiety while placing unrealistic pressure on their children to succeed.

Tanith Carey, an ex-tiger mother, details her evolution from pushy- mummy to more-relaxed-mummy in her book Taming the Tiger Parent: How to Put Your Child’s Wellbeing First in a Competitive World, giving advice on how to provide a more nurturing home for happier and healthier children. Having been a Tiger Mum and having failed at it, she truly believes are children are better off in a less competitive environment. http://www.amazon.co.uk/Taming-Tiger-Parent-Tanith-Carey-ebook/dp/B00M0T03TC

It is can be easy to lose sight of what is important for our individual child when we are influenced by this greater social consciousness and conversation. It would be easy to dismiss it, but as a parent, who wouldn’t want to send their child to the ‘best’ school possible and give them the ‘best’ opportunities possible? But sometimes we have to be reminded that being at the ‘best’ school may not always be the right decision for the individual child and that competition is not always positive for our children.

One wise mother I know once told me, ‘I would rather my son was the top of his class in a lesser school than the last in the most competitive school. His confidence will grow much more in an environment where he is among the best than in an environment where he is among the worst.’ The parents’ attitude towards success and failure is also an important contributor towards a child’s overall success. Most child psychologists stress that failure is just as important as success to build character and emotional resilience, therefore opportunities for learning and growing are just as important in times of success as they are in times of failure.

At no other time in our lives do we feel more judged than when we become mothers, whether we decide by choice or not by choice, to breastfeed or not, whether we are ‘too posh to push’, or where we decide to send our children. All of sudden, motherhood is an open door for all to comment on. It is difficult not to think that these decisions are reflections of you as a parent, because in some ways they are. Our children are being shaped and encouraged by all those around them, including schools and their peers. These are questions many mothers today face on a daily basis, from our microcosm of West London, to middle class England, but I believe that we ultimately have the same goal in mind when we stop listening to the chatter; happiness for our children.

Perhaps we should take a step back and take a deep breath, relax and realise that the most important thing is our children’s wellbeing. Perhaps we should just let them be children and let them play, jump in muddy puddles, let them run freely in a garden and climb trees and forget about the stringent activities of ballet/tennis/swimming/music/2nd language/football on top of reading/writing/maths tutoring. And then, we can start being kinder to each other and to our children, since motherhood is already hard enough as it is. All we can do is the best we can, and that should be good enough. And let’s face it, most of us are just winging it after all.

xx

NHYM

http://www.nottinghillyummymummy.com

@NHyummymummy

Let me know your thoughts and comments on competitive mothering!

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In the Press, Press

NHYM in a Danish Daily Newspaper, Information

I am now famous in Denmark. Thanks to Google Translate, here is a somewhat understandable English version!  

http://www.information.dk/516532

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Here is the upper class butlers for the very richest
The global inequality has exploded since the financial crisis began in 2008 – today owns 85 persons, according to Oxfam the same as the poorest half of the world’s population. A good number of them live in London, which today has the highest concentration of the ultra rich on the globe. Britain’s old upper class? The breadwinner as the new global elite butlers

Neighbors to the super-rich elite in London are concerned about the vulgar by the new wealth and the way it changes the neighborhoods on

By Mette Rodgers
November 22, 2014

There is something familiar about the crooked smile and confident look that stares directly into the camera lens and pass on the reader of The Evening Standard – free newspaper, as thousands of travelers in London daily leafs through on the way home from work. It’s the same scene familiar appearance, which almost daily meetings the same travelers when the country’s finance minister to appear on television screens and talks about the need to cut public sector to get its monstrous debt to life.

But it is not the British finance minister, George Osborne, who relaxed and with folded arms has let himself photographed against a burgundy colored wall, but his younger brother, 29-year-old Theo Osborne.

The occasion is the realization of his latest business idea – the opening of an exclusive concierge service for the ultra rich world citizens who in recent years have flocked to London.

Young Osborne is confident that there is demand for his service, which will cost customers about 50,000 pounds (about 476,000 kr.) per year, but in return gives them free-for-all not only in London but globally.

“Our customers are poor in time, so we are a kind of support system that procures everything from a last-minute private jet for a table on Friday night at Zuma. How, “he explains in the newspaper.

“I have access to all Grand Prix races, tickets to the Oscars, admission to saddle Square (at the racetrack), backstage passport. Some companies organize tickets for people who want to enter and see Bon Jovi, but we organize passport, allowing access to meet him backstage. You can get everything you want. Okay – there are things I have not been asked and have not thought about, but if someone asks us something, we will go to the ends to arrange it, “explained the young businessman, whose father is a baron Peter Osborne – co-founder of the luxurious Tapet- and drug company Osborne & Little, which his sons now each own 15 percent of.

The family Osborne other words, part of Britain’s historic upper class and has millions of pounds in the bank account, which places them firmly within the country’s richest one percent. Yet their wealth vanishingly small compared to the power of wealthy people who have settled in London since the financial crisis began in 2008.

The influx has transformed London to the city in the world that has the greatest concentration of dollar billionaires – all over 72 – in front of Moscow (48), New York (43) and San Francisco (42). Not to mention the 4,224 so-called UHNWI (Ultra High Net Worth Individuals); ie, those who have at least 30 million. dollars (180 million kr.) in the bank beyond their real estate. You have London also has the highest concentration of the world.

The new global elite has turned upside down on the centuries-old social hierarchy, which represents Britain’s class system, with the whimsical effect that the less rich – the old upper class – now have found a new source of revenue by serving the newcomers. It tells Roger Burrows, professor of sociology at Goldsmiths University, who is working on a research project in London’s super-rich neighborhoods.

“A lot of the wealthy Britons now earn their fortunes by working for the ultra rich. In Mayfair area for example, there are family offices, often led by people who are themselves very rich – British entrepreneurs and aristocrats, who has become a new butler class.

They offer a kind of cultural introduction to horse racing and clubs and can take care of the horses, planes, culture. They can also manage hedge findings (investment business, ed.) And invest the outsiders’ money, “says Roger Burrows and call Theo Osborne ‘the way’. But it is his minister brother.

»Osborne, (Prime Minister David) Cameron and Tory Party is basically butler class. They are rich, but they are not so rich – and their job is to ‘provide policy, darling’, “says Burrows.

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No home
The old upper class has become the new TSI butlers, but who is the new upper class then? A visit to the so-called ‘Alfa-territory’ – areas such as Westminster, Knightsbridge, South Kensington, Holland Park and Mayfair in West and North London – where the ultra rich, according to the estate agents live, provides little hint. In addition to individual expensive-dressed women, it is primarily masons and craftsmen who rummaging in the neat, well-maintained streets.

In every street in the exclusive Belgravia district, where foreign embassies located side by side, facing containers with construction waste parked between Ferraris, Porsches and black SUVs of more modest brands like Mercedes and Audi. A housing at least. street wrapped in easel in the four-storey height, and there will be a constant engine noise and hammering from houses with open doors.

In Capel Street has number 13 just changed hands at a price of 67 million. kr. It is a narrow, four-story town house on 344 m2 and with six bedrooms. At the corner of Cadogan Place sweeping an elderly man leaves off around the plants in front of no. 69 – a beautiful white house with matching metal shutters on the windows. In Wilton Cres is a woman in the process of polishing the brass plate at the house’s front door.

“I meet them now and then,” says Amanda Frame, founder of the exclusive architectural firm Bauencorp whether its new ultra-rich neighbors.

Although she moved to Kensington from Florida 28 years ago with her British husband and bought their current home. It is a classic townhouse on two floors, situated next to a quiet road and overlooking a beautiful red brick church and a small park.

“But it’s more their nannies and cleaning people I meet when airing the owners’ dogs. For they are not even here, “adds the retired but still active woman who is also chairman of the residents’ association Kensington Society.

A newly built luxury complex of seven houses with names like Wolfe House and Charles House on Kensington High Street confirms her claim. In this dim, dim October afternoon there is no light in any of the hundreds of windows into luxury apartments at prices between almost nine and 74 million. kr. Nobody goes in or out of the lit entrances. The only people seem to be receptionists and concierges.

“Two of my friends went down to look at the apartments and they were told that all of them had been sold sight unseen over a site in Singapore,” says Amanda Frame.

Roger Burrows confirms that the ultra-rich do not settle in London in the traditional sense. How to live this population not.

“They are a very diverse group,” he said. “The only thing they have in common is this enormous wealth, and that it comes from large capital investments. And so they live together. They bring together very closely on specific areas in the world’s cities and especially in London, “he added, describing the areas where they settle, as” some of the most varied ethnic neighborhoods, you can imagine. ”

“Many have 3 to 4 houses around the globe, so they spend only part of the year here,” continues Burrows, adding that “40 percent of the properties are empty in parts of Westminster most of the year.” It’s one of the reasons that he and his colleagues have found it difficult to get the group to speak to their research. Another is – explains director Patrick Bullick the exclusive realtor Stanley Chelsea – to the ultra-rich are an extremely shady race.

“There is no hope,” he explains Informations emitted, who had hoped that he could be a way into the ultra rich world.

“These people want privacy – especially the press,” he adds.

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Private parks and clubs of London’s most exclusive neighborhoods are attractive to the global elite of super-rich. A block in Belgravia and Kensington offers privacy and is also a good financial investment.

Focus on inequality
Until a year ago, the world’s small class of ultra rich allowed to go in peace with the escalation of their income and assets, as discreetly increased the economic distance between them and the rest of the world’s population. Ever lower taxation of wealth and growing use of tax havens has in the decades after the Cold War meant that no one knew much about the size and distribution of the planet’s wealth. Forbes magazine’s Top 100 list of the richest, as whiskeys forward to the assets’ size from a lot of different factors was the best attempt at a glance.

But then came the French economist Thomas Pikettys capital of the 21st century in English translation. In the book, which became a global bestseller and was published this week in Danish showdown Piketty inequality in a more detailed manner than the previous. Rather than cooking the disparity down to a single number, such as the widespread Gini coefficient showdown Piketty inequality at the tables to establish asset and income distribution in different percentages of the population.

Pikettys calculation showed that the existing inequality assessments had camouflaged a particular development: the richest one percent and even more so the very richest one per thousand have increased their economic lead from us.

In Europe, London has been the discrete upper percent hangout. Because of the city’s financial center and because of its lucrative property market. This status has in recent years have had major political consequences for Britain. The British government’s efforts to protect the City – the world’s largest financial center and breeding ground for the ultra rich growing fortunes – has been the main reason for the increasingly troubled relationship between London and the rest of the EU.

Recently fought the British Government a tough fight against an upper limit in the EU for bonuses in the banking world.

Previously opposite the the introduction of a Tobin tax on financial transactions – a darling of both the French and German governments – not to mention the December summit in 2011, when David Cameron vetoed the fiscal pact, as it managed to get a number of safeguards through which should protect the stock trading in the City. Confrontation policy has contributed to the fact that relations between London and Brussels are currently at rock bottom, and the voices of up to Cameron even raised the question whether the UK at all belong in the EU.

MR
While asking London’s old upper class themselves who their new neighbors really are. One so-called BWAG (Banker’s Wife And Girlfriend) has rubbed shoulders with the super rich and written about it on his blog nottinghillmummy.com. She’s too busy to meet with Information released because she “runs manic between school and activities most days,” she explains in an email where she still agrees to answer a few questions. In addition, she refers to a description of the difference between his own privileged life and the super rich, she has written – anonymously – to The Times Magazine.

The article confirms she is the ultra rich enormous discretion urge.

“They are attracted to the city because it is one of the few places in the world where privacy is valued so high, and where to move from private members clubs to private cars for private airplanes without ever set foot on a public sidewalk,” she writes, and explains: “Although New York does not have this degree of self-isolation. In London, there are private membership clubs, private schools, private gardens, private children member clubs, access to private jets. ”

Even the Notting Hill Mummy married to an investment advisor and live in a house in Chelsea, in particular, contains a nanny apartment, a children’s playroom “with enough toys to open a Toys’ R ‘Us’ and a’ mini-gym ‘. The house is located – she recognizes – in the periphery of the core region with a ‘less attractive ZIP code, “but where houses cost only half as much as in the most attractive areas with postcodes as SW1X, SW3, SW7 or W11. According housing since Zoopla is currently 227 properties – houses and apartments – for sale SW1X with an average asking price of 67 million. kr. In SW3 is average asking price 28 million. kr., in SW7 is 32 million. kr. and W11 21 million.

These properties, however, “not what we consider to other houses,” says Notting Hill Mummy who have visited what she calls a ‘superhus’.

“They are micro cities with husbestyrere acting as CEOs and leading them as small businesses. They are built to deliver, whatever their owner should want to. Exercise and morning swims?

Let us build a swimming pool in the basement with a gym next door. Movies? Let us build a cinema with 12 seats. For children build playrooms with slides, cable cars and climbing walls. Doctors, hairdressers, massage therapists and Reiki healers are on speed dial. These houses are so big and so well-designed that there is never any need to leave them, “she writes.

Why London?
The influx of investment has really heated London’s already expensive housing market. Housing prices in recent years has grown about 20 percent a year on average.

“London’s housing market represents an investment rather than a consumption strategy. People do not buy these properties to live in them, they use them as an investment container, “says Roger Burrows, backed by Patrick Bullick, adding that especially shady money has found its way to London.

“If you are Nigerian diamond smuggler, you would not be able to put your money into a Swiss bank account after Swiss banks have been forced to clean up their businesses. Instead you place them in the London housing market. And voila, the diamond money has become a big, lovely house. Where did the Russian oligarchs got their money from, if you think about it? “Asks real estate agent rhetorically.

For investors, London has many advantages, he says.

“There are stable ownership; there is a strong financial system, between the Far East and New York; there is easy access to Europe; and we speak English, which is the international business language, “says Bullick.

“Additionally, there are good schools, a good cultural and theater. If you are from the Middle East and come with your seven wives, so they can not be allowed to wear their burqas in Paris, but they can here. London is very spacious. ”

Finally, attention Bullick that foreign homeowners do not have to pay tax on profits when they sell their houses.

The city changes character
Precisely the non-taxation of property investment is a subject that Amanda Frame can talk at length about. According to her, it is the one that has transformed a lively community of neat, but deserted construction sites.

“The problem is not that the super rich have moved in. The problem is that the super-rich purchasing the property, but not moving in. They only come when it is summer in Dubai, or when they need to buy Christmas presents. Meanwhile, we have experienced a purge of permanent residents who vote and goes up in the community, “she says, adding that” not a single one has joined ‘in the local Civic Association, among other things, fighting to preserve the area’s historical and architectural character.

Which in itself is possibly one of the reasons that the newcomers will not be with, she recognizes it is often their excavation of basements, conversions of earlier transactions for residential and total renovations behind the classical facades which local association fighting against.

“They like buildings in conservation areas where the river all the historic interior of the houses. There was recently a listed building that was totally boned. The municipality brought an action against the owners, who received a fine of 3-4,000 pounds (30-40,000 kr., Ed.). But it is equivalent to the price of a handbag for these people, “says Amanda Frame, which says that the area where she lives in Kensington W11, has changed to a degree, so she no longer has a place where she can slip out and buy a pint of milk.

In Belgravia found Information only one convenience store – a Waitrose, where a robust driver in black suit was pending between the entrance and a four-wheel drive Ferrari.

“We used to have a dry cleaning at the end of our block; a kiosk, a glazier, a pharmacy, an architect’s office – they are all gone. The local Prince of Wales pub was sold. Now there is a huge house with a swimming pool in the basement. The law firm has been converted to housing and is now on the market for 11 million. pounds (105 million. kr.). Who can afford it? “Asks Frame.

According to sales statistics, the answer is that two-thirds of the buyers of these expensive houses are foreigners.

Amanda Frames concerns are well known for Roger Burrows, sociology professor, who has had good contacts with just her group. They are rich, but not in the global league and they want to talk, ‘because they see what is happening as a threat to their way of life’.

“There is a general concern about the vulgar by the new wealth and the way it changes the neighborhoods on,” he said, adding that private security guards at the entrances to some of the houses is a concern for where the owners have got their wealth from.

Consequences for the 99 per cent.
Notting Hill Mummys criticism of the super-rich is not an invitation to others to ‘feel sorry for us – for it must not’. She states simply that the ‘banker bashing “that occurred in the wake of the financial crisis today is’ irrelevant’, because it is no longer the bankers with their fat bonuses from the financial district City, which is responsible for the transformation of London.

“The international super-rich collectors on houses as a game of Monopoly. They have flocked to areas such as Chelsea and Kensington and neighboring districts. It is absurd for me to see that my friends from families with two incomes of 500,000 pounds (4.7 million. Kr.) From big City Banks can not afford to buy housing in central London, “she writes.
Roger Burrows has not hurt the bankers, but he acknowledges that ‘they are not the problem here. ”

“The bankers and lawyers are actually some of those who are being squeezed out,” he said.

“My concern is the city where the rich go when they are being supplanted by the ultra rich. People who can afford to 10m., But not to 40 million.? It is not only gentrification – the replacement of the working class with the middle class. It’s super-gentrification; even super-super-gentrification. ”

Another way that the advent of the super-rich affects the remaining 99 percent is that this new super-rich class not as its predecessor in Victorian times feel particularly connected to London.

“Very few of these people have no link to somewhere. They are never in the public domain and do not know much about what the world looks like. Their geographical understanding rows not very far out of West London. Their wealth is not like in Victorian times socially oriented, but very private and highly segregated. They may be linked to a football team or a gallery, while Victoria-era super rich invested in places – in parks, halls, public infrastructure, in galleries. The money is currently uncertain money. This is money associated with a non-place, “says Roger Burrows.

Inequality corrupts
The ultra-rich are not only a problem, he acknowledges. Although many of them because their revenue comes from overseas, do not pay income tax and therefore only council in the UK (the City of London is the maximum municipal currently just under 18,000 kr. Per year), their presence creates employment.

Patrick Bullick is also convinced that an announced tax changes, which from 2015 will mean that non-resident speculators will be taxed on profits from real estate matters, will reduce the negative effect of the super rich presence.

“It will definitely change something – for the richest group. If the prices of the houses in the most expensive houses fall, the houses at the top also fall, “he said.

Roger Burrows – and rows of other real estate – are less optimistic. The new tax is too soft to make a difference, they say, and Burrows doubt that the ultra rich ‘cares about the tax on capital gains on their investments in the London housing market will outweigh any concern. ”

On the whole, he is not sure that national politicians can do little about the developments by the day makes the very richest richer compared to the planet’s other inhabitants.

The organization Oxfam launched recently campaign Even it Up against the growing gap between the richest and poorest. According to Oxfam is one of the problems with the extreme inequality that it “corrupts politics and impede economic growth.” According to their calculations owns 85 persons in 2014 the same as the poorest half of the world’s population.

Just as Thomas Piketty want Oxfam global taxation of extreme wealth – A tax of 1.5 percent of the world’s billionaires, according to the organization could raise 440 billion. kr.

Roger Burrows doubt, however, that no politician in Britain, whose economy depends largely on the City’s financial services will cripple the district’s customers. The sector in 2010 amounted to almost 10 percent of the country’s GDP, the highest of any G7 country. And even if the politicians would, he is not sure that they could.

“I do not believe that national policy can do little more than to mediate in relation to these global transformations,” he said, predicting that “we will experience growing similarity among the 99 percent, while the emergence of a very small league with god by the consequences. ”

The new reality
Notting Hill Mum is just tired of that rich Russians have doubled the price of a good nanny to 7,600 kr. per week plus bonuses such as “a Burberry raincoat, Saint Laurent sunglasses Tod’s shoes and Hermes handbags’. Most of all, she is concerned about how it affects her children to be surrounded by what she calls a ‘fantasy world’.
She describes how the children have been invited to birthday parties in the ‘ballrooms in Dorchester, Berkley and Mandarin Oriental hotel, which has been changed into a mini-Disneyland complete with carousels, rides, magicians, jugglers, popcorn machines, ice cream machines, face painters, ballonskulptører and inflatables. ‘
‘It worries me that my daughters’ school is full of super rich, how it will affect their perspective on life, whether they will feel a legitimacy that is not justified. I do not want that they should grow up and believe that the kind of wealth is normal, “writes Notting Hill Mum in a more serious reflection upon Information.
The replacement of permanent residents with a non-resident global elite is Amanda Frames biggest concern.
“I want foreign buyers – who are not resident in the UK – are taxed higher. I want recognition for being resident, that I pay UK tax, and for that I am contributing to British society, “she says.

 

xx

NHYM

http://www.nottinghillyummymummy.com

@NHyummymummy

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In the Press

‘Tis the Season for Giving: Rugby Portobello Trust Christmas Market 18/11/14

It’s already Christmas season all over again, with not-so-subtle hints of Christmas trees, baubles and silver sparkly decorations everywhere I look, from the Paperchase displays to the Whiteleys Christmas tree. The Christmas marketing machine is well under way only 17 days into November and even Take That has already lit up Regent’s Street’s lights last night. But this year, for a change, I’ve decided to look at giving to charity rather than spending my time finding more gifts for a) my children who have more toys that they know what to do with and let’s face it, become more spoiled by the day b) my husband who will feign happiness at the wallet/socks/tie/sweater that I will get him and c) my mother who doesn’t need any more candles, perfumes or beauty products from my complete lack of imagination.

The Rugby Portobello Trust, a charity for local, disadvantaged young people, is having their 25th Christmas Market in the 20th Century Theatre on Westbourne Grove on Tuesday November 18th and 19th. There will book signings by local children’s author Emma Chichester Clark, Yottam Ottolenghi for the Ottolenghi fans, and India Knight for my ‘ageing’ mother. There will be plenty of stalls with jewellery, arts and crafts, and cashmere which will be provide great gift ideas for Christmas stockings and Christmas gifts.

So stop by on your way home from work or after your children’s school drop off and hope to see you there!

http://www.rptchristmasmarketauction.co.uk/auction/index.php

xx

NHYM

 

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In the Press, Social Commentary

‘The Garden Wars’: Notting Hill’s Private Gardens

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Ladbroke Square Gardens, Notting Hill Yummy Mummy 2014

The Sex and the City episode entitled: ‘The Private Garden Issue’

Private Gardens in Notting Hill first attained worldwide fame in the 1999 film ‘Notting Hill,’ which firmly put Notting Hill and its communal gardens on the celebrity map. 15 years later, I still see people lined up to photograph the Blue door and the Travel Bookshop and try to find the eponymous private garden used for the Hugh Grant and Julia Roberts nightly tryst. But my love of private gardens actually started in New York, also in 1999, when I was famously dumped by my boyfriend because of the ‘Private Garden Issue’, which really could be an episode of ‘Sex and the City.’ Picture this:

Carrie Bradshaw is falling hard for an achingly handsome, brilliantly intelligent and creative Film school graduate and aspiring Film Director. He is thoughtful and romantic, sends Broadway musical tickets by post as a surprise, takes her away to Cape Cod for the weekend to his PhD father’s house, and draws her portrait as they sun themselves in Central Park. He even leaves her John Donne love poems on her pillow when he wakes up and leaves quietly for a film shoot (Ok, totally cheesy, but at the time felt very romantic). It is all going swimmingly well until one day, they pass Gramercy Park downtown, the last remaining private garden in New York, which was having an exceptional open day and party. They enter, Carrie wide eyed and beaming turns to her boyfriend and says: ‘Wouldn’t you love to have a key to this garden? I would just love to have one of the golden keys, it really is the key to New York, you know.’ And as she turns to face him, flashing a Carrie-style smile, he turns to her startled and says; ‘Private gardens are for elitist, materialist, and superficial people.’ Her smile fades and the camera zooms out. Fast forward to the end of their relationship three weeks later, in a West Village Italian, when he tells her over her perfect plate of Spaghetti; ‘This isn’t going to work. I will never be able to give you a golden key, and I will never be able to marry someone with values like that.’ And with that, the perfect relationship ended over a plate of perfect pasta.

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Ladbroke Square Gardens Playground, Notting Hill Yummy Mummy 2014

Give me that key!!

Fast forward 15 years, meeting Mr. Right, getting married, procreating two precious little ones, I finally have a key to a Notting Hill Private Garden, which next to Gramercy Park’s garden, is the closest thing to my 20 year old dream. Getting a key to a private garden can be quite a difficult feat. One American couple in South Kensington spent hundreds of thousands of pounds in court over their right to access to Ovington Square in Chelsea http://www.dailymail.co.uk/news/article-1293386/Hedgefund-boss-squanders-170-000-failed-bid-win-exclusive-access-garden-square.html . To many Notting Hill mums and dads, having a house backing onto a communal garden is their aspirational dream.

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Springtime in a Notting Hill Private Garden Square, Notting Hill Yummy Mummy 2014

There is also a hierarchy of garden desirability depending on various factors: the amount of sun vs. the amount of shade (as the gardens go down from the top of the hill, the less sunshine there is and more shade), does it have a tennis court? Does it have a playground? Are most of the houses on the square full houses or only flats? The more desirable the garden, the harder it is to get a key. My garden is rather flexible with whom it lets in from the neighbourhood, as long as you pay your dues and don’t bring your friends in. Other gardens measure out the exact distance from the garden wrought-iron door to your front door. Ladbroke Square Gardens, considered one of the finest and most beautiful private gardens in London, only allows those residents with houses that back onto the garden and with direct access to the garden. Properties on the two side roads opposite the gardens do not have access (as per the Bye-Laws on their website), so for them, it is like looking onto the garden of Eden, knowing they will never get entry. And even if you have access to the garden, it doesn’t grant you access to the tennis courts. For this, one must be placed on a waiting list and hope that someone moves away or dare I say it, give their last breath away.

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Guy Fawkes Fireworks, Ladbroke Square Gardens, Notting Hill Yummy Mummy 2014

One urban myth floating around of how determined people are to get access will be demonstrated by this story that I have adapted to another ‘Sex and The City’ episode ‘The Missing Key’: Charlotte York has just moved to London with her successful Jewish husband, Harry GoldenBlatt, and into one of the biggest mansions on Creek Place, one of the most expensive streets of Notting Hill, which despite its 5,000 sq ft size lacks a proper garden. Creek Place is renowned for some for the most beautiful and grandiose houses around the neighbourhood. Around the corner is Wiltshire Square Gardens, a great and famous garden, home to more than one celebrity and hedge fund ‘genius’.  Charlotte is determined to get a key to the square, (she after all always get what she wants) although residents of Creek Place are not entitled to a key. She befriends some neighbours who are key holders and hears that the President of the Gardens Association of Wiltshire Square Gardens, let’s call her Bunny, has always wanted to visit a house on Creek Place, so beautiful are the houses. She therefore invites Bunny for tea by sending a cream coloured, embossed card with her address on top: 64 Creek Place. Charlotte pulls out all the stops and they have a lovely afternoon of tea and scones, discussing the virtues of living in Notting Hill. As they are saying their goodbyes and air kissing, Bunny, the President of Wiltshire Garden Square Association, turns to Charlotte and says, ‘Thank you for the lovely afternoon, but you’re still not getting a key to Wiltshire Square Garden.’

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Guy Fawkes Fireworks, Ladbroke Square Gardens, Notting Hill Yummy Mummy 2014

Which do you choose, the Garden Dream or the Garden Drama?

For many residents in Notting Hill, backing onto a communal garden is the creme de la creme of Notting Hill real estate, paying over 30% premiums for the privilege of being able to open your doors onto the lush greenery of an English garden (Now, would you pay over £1,000,000 for this privilege?). These gardens are idyllic green spaces of paradise in what is the concrete jungle of London, where doors are open and children run from one house to another for playdates, fuelling our dreams of owning part of this green dream. There are wonderful parties thrown such as Guy Fawkes night with bonfires, Guy Competitions and fireworks at Ladbroke Square Gardens, Summer Fetes with Bouncy Castles and Pony rides at Crescent Gardens, Summer Parties with DJs and a disco for the teens and pre-teens and Operas in the Blenheim and Elgin Gardens. All protected from the outside world, your children can run safely, especially with all the stories of attempted abductions in public parks, a private square is the dream of most mothers. (Especially those with a thing for Robbie Williams who used to jog around his communal garden in Little Venice before he moved onto Michael Winner’s Holland Park McMansion). There are swing sets, wooden houses, climbing walls, slides, treehouses, climbing nets and sandboxes almost as nice as Princess Diana’s Playground, but without the 1 hour wait to get in on a sunny day.

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Guy Fawkes Fireworks, Ladbroke Square Gardens, Notting Hill Yummy Mummy

But behind this picture of paradise also lies the politics and dramas of Garden Residents and Garden Committees. There are coups to overthrow Garden Presidents, neighbouring wars over construction sites, wars between the dog-owners and non-dog owners, and between the families and the childless. And everyone knows your damn business, from who is having affairs with whom, what you’re doing or wearing at any time, who is on holiday at their Tuscan Villa, it is like a fishbowl into your life. Rachel Johnson, sister to Boris Johnson and columnist writer, famously wrote the book ‘Notting Hell’ based on a communal garden in Notting Hill, which is likely Rosmead Gardens (also the garden from the film Notting Hill), where Rachel Johnson lived. In it, she describes in detail the infighting, the competition, the affairs and the neighbourly tensions. To live on a garden means to be a part of a privileged and cosseted community, but be prepared for the gossip, keep a close eye on your husband and your dog, and beware of the Garden Police. http://www.amazon.co.uk/Notting-Hell-Rachel-Johnson-ebook/dp/B002RI9KJ0/ref=sr_1_1?ie=UTF8&qid=1415187169&sr=8-1&keywords=notting+hell

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Guy Fawkes Competition, Notting Hill Yummy Mummy 2014

Beware of the Garden Rules

The Rules to some private gardens in London can be very strict, Pol Pot strict, with the bye-laws enforced in the upmost rigidity by the Garden Police. In my anti-social garden, only members are allowed, possibly one or two children may be acceptable, but guests, nannies, and friends are strictly forbidden. One must apply to the committee if one should want to invite a guest (what’s the point of a garden if you can’t share it?). I once attempted to circumvent the rules and lent my key to a friend while I was away on holiday, and she subsequently organised a playdate with another friend on a glorious sunny summer’s day. Within 10 minutes, the Garden Patrol was on her: ‘Don’t you know friends are not allowed in the garden’ a rickety old lady reprimanded my friend who pretended to be me. My blissful holiday was then interrupted when I received a threatening email reminding me that friends are not allowed in the garden, ‘only members are allowed’ they repeated to me in various formats (verbal/email/Bye-laws/post scripts). This is how I learnt my lesson and won’t be lending my key anymore, so don’t bother asking me. I was officially terrorised by the Garden Police.

These Bye – laws (collected from various gardens) are to be taken very seriously please:

1. No person shall destroy, by any means whatever any domestic animal or birds in the Gardens.’

2. Games should be primarily for children, but adults are permitted to join

3. No person suffering from any infectious disease shall use the grounds (although this garden does allow ‘servants’ in it as mentioned in the Bye-Laws)

4. No fire arms nor small cannons shall be fired

5. No catapults, bows and arrows, slings, firearms, arrows, saws or sheathed knives will be allowed into the Gardens.

6. No person shall cut, break or otherwise injure the trees and flowers.

7. Any person who wilfully obstructs any member of the Committee or its servants, in the lawful conduct of its duties shall be committing an offence.

8. No person shall shout or sing noisily in the Pleasure Grounds

9. Ball games are prohibited save in the following circumstances: a) between parents and/or supervising adults and children under the age of 11 b) not involving more than four persons in total c) a soft ball of less than 15 cm in diameter or a plastic beach ball d) But not in the Central Garden

And finally:

10. Any person committing a breach of these Bye Laws is liable to prosecution

xx

NHYM

http://www.nottinghillyummymummy.com

@NHyummymummy

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Guy Fawkes Bonfire, Ladbroke Square Gardens, Notting Hill Yummy Mummy 2014

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