Frieze-Mania: Frieze Art Fair 2015


All Photos in this post belong to NHYM Copyright 2015. 

A Taste of Frieze… 

As always, October is a mad rush of art-in-the-city, where everyone in the art world congregates in London to the Frieze or has an event in parallel with the Frieze Art Fair. Right now, there is PAD, Frieze, Frieze Masters, and a ton of exhibits around the city. Considering I am very time-poor at the moment, I had to decide on a single event, which was the opening preview night of the Frieze, giving me a taste of what is currently going on in the Art world.

Forget Kidzania, it’s all about Frieze-mania

Oftentimes, modern and contemporary art can be a little bit ‘The Emperor’s New Clothes,’ in that you can see a work of art and even though everyone else gushes and praises it, you feel a little like ‘Uhm, what?’ This year, I felt that there was more accessible art than in the past years, especially in Rows A-C of the fair (which tends to be the most well known galleries), whereas once you go to the F,G,H, it gets a little too abstract and conceptual for me.

Accessible Art

Here are some of my favourites that I would have liked to take home with me:


Takashi Murakami. Frieze 2015. NHYM 

My favourite piece of the art fair from Takashi Murakami sold immediately for £180,000. A bit mainstream, but definitely ‘Happy Art.’


Oil and Acrylic on Canvas. NHYM 2015. 

Another artist I quite enjoyed, Secundino Hernandez. Going back to basics, some artists are going back to what we, the mainstream, are comfortable with.


Charcoal on Canvas. NHYM 2015. 

Mr. X’s lust-piece was this charcoal drawing on canvas. It really looked like a photograph. Quiet in the middle of Frieze-mania.


Big Smile. Frieze 2015. NHYM

Inspired Art


Warhol-esque Marilyn Monroe – NHYM 2015. 


Colourful Rothko-inspired art. NHYM 2015. Or is it a Rothko? 


Jeff Koons Inspired Inflatable Cartoon. NHYM 2015.



Naked Lady. Frieze 2015. NHYM

This naked lady was impressive. She never blinked. Until I realised that she was a sculpture and not a real woman.


Naked Lady Frieze 2015 NHYM


Real life-sized dolls. Frieze. NHYM 2015. 


Silver Polka Dot Aubergine. Frieze 2015. NHYM 

Weird Art


Just weird. Not sure what it is or what it represents. Don’t want that in my living room.


Planes on dishwashers. Frieze 2015. NHYM

I think this gallery won a Gold Prize for something. Not sure what it is. Definitely an ‘Emperor’s New Clothes’ moment for me.



Ken Kagami Portraits. Frieze 2015. NHYM

The most popular/talked about installation was the free one-to-one intimate portraits drawn by Ken Kagami. In 30 seconds, he will draw a portrait of you, for a man, his penis, for a woman, her breasts. One thing it did was make people smile. Read more here…


Sound installation inside a model replica of the Frieze Fair. Music made at frequencies for foxes to hear. Frieze 2015. NHYM.


Modern Life: Overstimulation of modernity. Frieze 2015. NHYM 

Then there are the people…


Part of the art or part of the crowd? Frieze NHYM 2015 

Sometimes, in the art shows, you can’t quite tell who is part of the art and who is part of the crowd. The Art crowd is a mixture of young Art students in student-wear, established artists dressed in girls clothes (Grayson Perry), pretty 20-something-rich-girls interning at a gallery, gallerists and socialites, and uber wealthy collectors in their Chanel/Dior/Birkin/Big Lips. It is always interesting. No slebs spotting this year. In the past I’ve seen Sienna Miller and 1-Direction’s Harry Styles. Must arrive earlier next year…


Funny Shoes Frieze 2015 NHYM

I’ve had my dose of modern art for a while, but it was entertaining, interesting, and brain-bending.




In the Press, Reviews

VIP Collector’s Preview Day Frieze Art Fair 2014 & PAD 2014


(All photos in this post courtesy of NHYM Copyright 2014)

I was lucky enough to get invites to both the VIP Collector’s Preview Day at the Frieze Art Fair 2014 and the VIP Collector’s Preview Day at PAD Art + Design Fair this past Tuesday October 14th 2014. Two fairs, one person. What to do? A bit of Art hopping and hobnobbing was in order. Not that I am Art expert or a major Art collector to deserve the honour. For those who may be intimidated by the whole ‘Art world,’ and view it as inaccessible, abstract, cultural elitism, don’t be  fooled. Frieze is just about creativity as it is about the economic Art market. An auctioneer once told me that the big auction houses are just like vultures, when a big art collector is dying, the auction houses circle around until the last breath and then pounce. The condolence cards could just as well read ‘We are very sorry for your loss and will happily find buyers for your collection.’


The Fair

Frieze week has become more than two Art fairs (Frieze and Frieze Masters) in Regent’s Park. It is one of the cultural events of the year, with gallery parties, openings and shows all over town, auction houses like Sotheby’s and Christie’s auctioning away, and this week attracts some of the biggest Artists, Art dealers, Art collectors, gallery owners and Art lovers coming from every corner of the world. The Frieze VIP Collector’s Preview Day is one of the hottest tickets, reserved for serious collectors, gallerists, Artists, Art dealers, a few celebs, the press and a few onlookers like me. This year, after 11 years of practice, the fair seemed cozier than usual, more mature, and less souk-like.


The People

I arrived at the Frieze Preview Day late afternoon, where I met Mr. X, and entered the fair at the same time as Sienna Miller, who was sporting her baby-accessory on her right hip, along with her husband, on the other hip. For just a split second, I had baby envy: no, not hers, I wanted my little one with me hanging off my hip, bringing her around to hip events like the Frieze. That thought quickly was banished from my mind, imagining myself dragging a toddler around an Art fair who would be more interested in deconstructing the art, rather than appreciating ‘art deconstructionism.’

The ‘Arterati’ provided excellent people watching, as usual, from the green haired up-and-coming artists, the proven artists (Tracey Emin spotted), the leather and fur wearing collectors, and many, many dealers. This year’s preview felt overpowered by the dealers rather than the collectors, brokering deals with their clients over their Android phones.

For a real insider’s guide to the Art World, read Sarah Thornton’s ‘7 Days in the Art World:’

The Art

The question around Modern Art is always, ‘What constitutes Art?’ ‘And when does something become a piece of art?’ A shoe in a glass case. A cereal box. The Thomas Dane gallery, who is credited for starting Steve McQueen’s career, had on display supermarket crates as a piece of Art. Can anyone tell me the meaning/expression of supermarket crates? Did I just miss the point of it? Does it mean consumerism, waste or just that someone forgot to return the crates after they were done unloading the Art?

My equations of Art:



Art+Collector=Lots of Money. 


Victoria Miro Art Gallery exhibiting the likes of Kusama Yayoi.


UNITED GALLERY. One of the most talked about exhibits, the famous Fukushima soup, ‘Does this Soup Taste Ambivalent?’ from the United Brothers, is a soup made by their mother from radishes from Fukushima. It defies the viewer to try the soup, which may or may not be radioactive. Needless to say, I did not see a line of people waiting to try the soup.


Frieze Project: Nick Mauss ‘Living Stage.’ Performance Art featured highly at this year’s Frieze like this ballet performance.


Another performance, this time involving the public, who seemed to read off a script for what looked like a Film audition.


Playful children’s themes, like Mickey Mouse, Snoopy, Cereal boxes and stuffed animal displays brought a light side to the Frieze.



This B&W photograph of books was one of my favourite pieces of Art at the Frieze. To me, it evoked my love of books, and my personal feeling and emotion of comfort and safety from being surrounded by books.

PAD: Pavilion of Art + Design Fair, Berkeley Square

If the Frieze were a colour, it would be white; white tent, white paths, white walls, whereas the PAD Art+Design Fair would be Black, black walls and blackouts (there were about 6 blackouts throughout the preview day). Despite the blackouts, the fair was a sleek, sparkly and shiny, furniture-heavy event. There was a mix of ethnic, contemporary, jewellery and design pieces. An aquamarine necklace was on sale for £400,000 and had its own personal jewellery bodyguard. There were some great light installations, sculptures and an art deco table that I could see in my house. There were more pieces at PAD, in my opinion, that I could live with than at Frieze.


A furniture display that could easily fit in my home.




Alexander Calder.

We finished off our night at the Arts Club, where we saw Beyonce and Jay Z at the Upstairs bar. I am pleased to say that I was feeling on trend, wearing black leather trousers and a black blazer, just like Beyonce. I must be recovering from my Fashionitis ;).