(All photos in this post courtesy of NHYM Copyright 2014)
I was lucky enough to get invites to both the VIP Collector’s Preview Day at the Frieze Art Fair 2014 and the VIP Collector’s Preview Day at PAD Art + Design Fair this past Tuesday October 14th 2014. Two fairs, one person. What to do? A bit of Art hopping and hobnobbing was in order. Not that I am Art expert or a major Art collector to deserve the honour. For those who may be intimidated by the whole ‘Art world,’ and view it as inaccessible, abstract, cultural elitism, don’t be fooled. Frieze is just about creativity as it is about the economic Art market. An auctioneer once told me that the big auction houses are just like vultures, when a big art collector is dying, the auction houses circle around until the last breath and then pounce. The condolence cards could just as well read ‘We are very sorry for your loss and will happily find buyers for your collection.’
Frieze week has become more than two Art fairs (Frieze and Frieze Masters) in Regent’s Park. It is one of the cultural events of the year, with gallery parties, openings and shows all over town, auction houses like Sotheby’s and Christie’s auctioning away, and this week attracts some of the biggest Artists, Art dealers, Art collectors, gallery owners and Art lovers coming from every corner of the world. The Frieze VIP Collector’s Preview Day is one of the hottest tickets, reserved for serious collectors, gallerists, Artists, Art dealers, a few celebs, the press and a few onlookers like me. This year, after 11 years of practice, the fair seemed cozier than usual, more mature, and less souk-like.
I arrived at the Frieze Preview Day late afternoon, where I met Mr. X, and entered the fair at the same time as Sienna Miller, who was sporting her baby-accessory on her right hip, along with her husband, on the other hip. For just a split second, I had baby envy: no, not hers, I wanted my little one with me hanging off my hip, bringing her around to hip events like the Frieze. That thought quickly was banished from my mind, imagining myself dragging a toddler around an Art fair who would be more interested in deconstructing the art, rather than appreciating ‘art deconstructionism.’
The ‘Arterati’ provided excellent people watching, as usual, from the green haired up-and-coming artists, the proven artists (Tracey Emin spotted), the leather and fur wearing collectors, and many, many dealers. This year’s preview felt overpowered by the dealers rather than the collectors, brokering deals with their clients over their Android phones.
For a real insider’s guide to the Art World, read Sarah Thornton’s ‘7 Days in the Art World:’ http://www.amazon.co.uk/Seven-Days-World-Sarah-Thornton/dp/1847080847
The question around Modern Art is always, ‘What constitutes Art?’ ‘And when does something become a piece of art?’ A shoe in a glass case. A cereal box. The Thomas Dane gallery, who is credited for starting Steve McQueen’s career, had on display supermarket crates as a piece of Art. Can anyone tell me the meaning/expression of supermarket crates? Did I just miss the point of it? Does it mean consumerism, waste or just that someone forgot to return the crates after they were done unloading the Art?
My equations of Art:
Art+Collector=Lots of Money.
Victoria Miro Art Gallery exhibiting the likes of Kusama Yayoi.
UNITED GALLERY. One of the most talked about exhibits, the famous Fukushima soup, ‘Does this Soup Taste Ambivalent?’ from the United Brothers, is a soup made by their mother from radishes from Fukushima. It defies the viewer to try the soup, which may or may not be radioactive. Needless to say, I did not see a line of people waiting to try the soup.
Frieze Project: Nick Mauss ‘Living Stage.’ Performance Art featured highly at this year’s Frieze like this ballet performance.
Another performance, this time involving the public, who seemed to read off a script for what looked like a Film audition.
Playful children’s themes, like Mickey Mouse, Snoopy, Cereal boxes and stuffed animal displays brought a light side to the Frieze.
This B&W photograph of books was one of my favourite pieces of Art at the Frieze. To me, it evoked my love of books, and my personal feeling and emotion of comfort and safety from being surrounded by books.
PAD: Pavilion of Art + Design Fair, Berkeley Square
If the Frieze were a colour, it would be white; white tent, white paths, white walls, whereas the PAD Art+Design Fair would be Black, black walls and blackouts (there were about 6 blackouts throughout the preview day). Despite the blackouts, the fair was a sleek, sparkly and shiny, furniture-heavy event. There was a mix of ethnic, contemporary, jewellery and design pieces. An aquamarine necklace was on sale for £400,000 and had its own personal jewellery bodyguard. There were some great light installations, sculptures and an art deco table that I could see in my house. There were more pieces at PAD, in my opinion, that I could live with than at Frieze.
A furniture display that could easily fit in my home.
We finished off our night at the Arts Club, where we saw Beyonce and Jay Z at the Upstairs bar. I am pleased to say that I was feeling on trend, wearing black leather trousers and a black blazer, just like Beyonce. I must be recovering from my Fashionitis ;).
4 thoughts on “VIP Collector’s Preview Day Frieze Art Fair 2014 & PAD 2014”
OMG soooo jealous, live in Scotland and run a small but very estblished cont. Scottish Art gallery, love that scene but with two little ones it just escapes me! Like hearing about it all!
Glad you enjoyed my review! Yes, it’s great to be so close to these art fairs and to get a ‘glimpse’ into that world. Hope you can make it some day!
You’ve got a wonderful, deadpan sense of humour, dear. With all my love for the arts, wondering myself what is has become synonymous of and who is actually brainwashing whom, though it requires courage to raise questions, which you clearly have. Can only get better for “ignoramuses: like you and me! … Keep the blogs coming, laughed my head off with this first for me! SMG
Thanks for your comment! Glad I made you laugh, it’s the whole point of my blog 😉 And thanks for the encouragement, it keeps me writing! xx NHYM