Family Life, Social Commentary

Notting Hill Nurseries & The Rise of the Notting Hill Yummy Mummy

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I was first introduced to the world of Notting Hill Yummy Mummies 10 years ago when I was still in the world of Little Miss Notting Hill (www.littlemissnottinghill.com), brunching at the old Electric, Sunday afternoons at the Westbourne, and late nights at Montgomery Place, blissfully unaware of the darker side of Notting Hill. I met ‘Francesca’ through an ex-P.E. boyfriend, who ended up being instrumental in my rise to being a Notting Hill Yummy Mummy. She taught me everything there is to know about motherhood: ‘1. Get Mr. Teoh on the phone as soon as you are pregnant and book your suite at the Portland Hotel & Spa (for those of you who don’t know, it really is a hospital, but their concierge/bellhop is very good, breakfast is 5 star, and request the Dutch Bowen therapist, she is lovely) 2. The day he/she is born, send the sperm-donor to the gates of ‘that’ school with the to-die-for school uniforms (Wetherby/Pembridge Hall), application in hand and stop by ‘the’ nursery on the same day (one of the ‘famous five’). 3. Discipline, Persistence, Perseverance and Consistency (I wasn’t sure if she meant that for me or for my children, but it worked for both). That’s all you need to know about parenting,’ she assured me. I followed all of her advice and here I am today, a Notting Hill Yummy Mummy.

Only after the fact did I realise how much time and money Francesca saved me. I avoided hours of research, headaches wondering which nursery to send M to, visiting all the below nurseries, or paying a ‘school consultant’ hundreds of pounds to research the nurseries before doing all of it again myself . I once almost veered off track and asked about a Bilingual nursery, but my Alpha mum friend told me ‘Don’t do it. Your child will be put in the Z class at Pembridge/Wetherby and that’s the end of it. You can forget about Oxbridge.’ ‘What’s the Z class?’ I asked wide-eyed, innocent and ignorant. ‘It’s for the slow kids that the teachers ignore.’ After that, I thought it best to take Francesca’s advice, and do what I was told.
The first day of nursery, nervous, scouring for new friends, wearing a new outfit, and some crying involved, I felt 7 again on the first day of school, while my child was happily playing with the toy kitchen. (Thankfully, I wasn’t aware that some parents were googling each other, otherwise I would have really lost it) but all has turned out just fine. Here’s my piece of advice for new mums choosing a nursery: stop giving yourselves headaches, women! They are all great nurseries! Which is why everyone bribes and steals to get in, but each has its own personality, which is what I will focus on below. Once in, you just need to stay away from the competitive Alpha and Tiger mums, be polite to the billionaires (you never know when you’ll be needing their private jet) and somewhere in there, in every nursery, you will find clever, interesting, genuine parents that you may become friends with. Just make sure you send in an application as soon as your child is born. That is imperative. If not, send them cards and photos of your child each month, cookies may help, or pretend that you’ve just moved to London, cry a little, and they will take pity on you (There are always spaces once offers are declined. This strategy works well at Acorn).
So here I am paying it back by spreading Francesca’s wisdom and giving you the ‘real’ low-down on the ‘Famous Five’ Notting Hill Nurseries. For Free.

‘FAMOUS FIVE’ NOTTING HILL NURSERIES

‘A is for… A-List ACORN NURSERY’
Best for: Rock ‘n’ Roll Royalty and the Kool Kids
McCartney and Jagger are common last names at this nursery. A-List Hollywood actors send their kids here when they are filming their latest flick in London. Film directors, news presenters and politicians all send their kids here. You have to be ready to mingle with the fash-pack, as you will have to compete with shoe designers, who probably design their children’s own shoes, and a famous fashion designer with rock royalty genes whose latest very cute, kids see-through waterproof raincoat will put your child’s Gap raincoat to shame. But not all fashion designers are welcome. One famous A-list fashion designer (one half of an A-list ‘Golden’ couple) was rumoured not to have gotten a place because when she visited she wore big, oversized sunglasses and never smiled (I wouldn’t smile either if I only are one green apple a day). Madonna apparently was rejected and Richard Curtis may have based the Christmas Play in his film ‘Love Actually’ on this nursery’s Christmas play. There are ‘Daddy mornings’ which involve daddies coming for a coffee morning to encourage daddy and child bonding (which really just highlights the fact that these daddies need their assistants to schedule me-and-child-time in their busy work schedules). A whole article in the Telegraph was written about this nursery in 2004 which will give you a flavour of this nursery, but also of all the nurseries in the area: http://www.telegraph.co.uk/news/uknews/1459538/The-only-education-you-need-is-Acorn-and-Oxford.html.
Ofsted rating: Good (2011). http://www.ofsted.gov.uk/inspection-reports/find-inspection-report/provider/CARE/105673

‘M is for… Mini Royals at the MINORS NURSERY’
Best for: English Royalty and Wannabe English Royalty
This nursery was made famous by Lady Di dropping off her precious princes William and Harry at Minors Nursery in the eighties. The nursery is rather on the small side with little outdoor space and the toys are so pristine and clean, they look like they’ve never been used. The parents say that this nursery is ‘all about the children’ so there is less parent-competition around once you are in (the competition remains behind closed doors during the application process here). There is a new headmistress who started a few years ago, whom some parents feel is rather cold and on the snobby side, especially when she explains that Minors stands out for ‘not being a nursery in a dirty church hall’ (what’s wrong with a dirty church hall? They probably had more fun there and that’s probably where most of these mums went to nursery). One parent given the tour of the nursery felt that the children seemed a bit snotty (not the cold-virus-nose-snotty kind but the spoiled-brat kind) and the girls were all in expensive princess dresses (not the Disney kind, more the Melissa Wyndham kind), which scared them off.
Ofsted report: Outstanding (2011). http://www.ofsted.gov.uk/inspection-reports/find-inspection-report/provider/CARE/EY295790

‘S is for… Sexy Dads and Stepford wives at STRAWBERRY FIELDS’
Best for: The PTA mum and hot-daddy-watching/drooling
Strawberry fields earned its reputation some years ago as having the best-looking-dad-of-all-nursery-dads. ‘He just walked by…’ one mum would say, without even mentioning his name, and all the other mums will sigh in unison. This was one good enough reason to send your kids here, but I will try to remain unbiased and will fill another whole post on the virtues on this very famous ex-football player as the ‘World’s Best Dad’ another time (who by the way does the drop off and pick up more than any other dad, takes his daughter to Granger for lunch after nursery, and then drops her off to playdates and BabyBop). As one woman manning a booth at the Christmas fair was overheard saying ‘Every woman should have an accessory like that.’ But it’s the mummies to be afraid of at this nursery. There are some who send their nannies to stand in line for them at the Christmas play and then use their twiglet, sharpened elbows to bulldozer through the line 10 minutes before the start to ensure front row seats. Then there are the panic-attack-inducing mums who organise the Christmas fair (the Christmas Fair deserves another blog to itself). Apart from those details, the nursery itself is wonderful, the staff is strict but loving, the children are adorable, the nursery feels spacious and welcoming, having the use of the large adjacent church hall for physical education, christmas plays, easter hat parades and farm animal visits. Having said all that, the parents are extremely involved, if that is your thing, and there are parents’ nights out at the Lonsdale, lunches at Osteria, and Pub Quizzes all organised by the Class and School Representatives and there are some lovely international parents to have coffee with at Kitchen & Pantry before or after pick up and drop off.
Ofsted: Outstanding (2013). http://www.ofsted.gov.uk/inspection-reports/find-inspection-report/provider/CARE/EY456623

‘R is for… Respite or Rejects? at ROLFE’S’
Best for: Those who are just afraid of all of the above. This nursery is part of the Alpha Plus Group, which has Pembridge Hall, Wetherby and Minors in its roster, so comes from a very good pedigree. Rolfe’s is the opposite of the Minors, with children running around in the big open area on the ground floor, playing with sand, and getting their hands dirty in the outdoor space. It all seemed like good fun. It is still very good, the parents love it and the new nursery premise is brand new, but for some the space has lost its charm and coziness of the Ken Park Road space, where it used to be. Some of the mums choose Rolfe’s in hope that they are shielding their children from the Alpha mums and Bling from the other nurseries, but they can’t escape. There are still chauffeur-driven children being dropped off, mums who give Harrod’s presents to the teachers at Christmas and mums asking other mums ‘So, are you teaching your child Mandarin yet?’
Ofsted: Good (2013). http://www.ofsted.gov.uk/inspection-reports/find-inspection-report/provider/CARE/EY448774

‘L is for… La La Land at LADBROKE SQUARE MONTESSORI’
Best for: The Anti-Bling Notting Hill Hippy Chick
For the remaining Hippy Chicks who live in Notting Hill and decidedly want to stay away from the Hedge Fund/Banker/Bling crowd (although don’t be duped, there are still children living in £13 million mansions backing onto communal gardens), most opt for Ladbroke Square Montessori. There is less competition, so it is easier to get in and is described as a ‘warm and happy place.’ It is not known for its hard discipline, but more for its carefree approach, unlike some of the other nurseries above mentioned. When touring the nursery, one parent asked: ‘How do you discipline a child if one child hits another child?’ ‘We ask the child to apologise to the other child.’ ‘What if they don’t want to apologise?’ ‘We encourage them to say sorry but if they don’t want to say sorry, we don’t make them.’ So, if you’re OK with that, I am sure your child will love this nursery.
Ofsted: Outstanding (2011). http://www.ofsted.gov.uk/inspection-reports/find-inspection-report/provider/CARE/105707

xx

NHYM

http://www.nottinghillyummymummy.com

twitter: @NHyummymummy

p.s. Check out my mention in this Saturday Times Magazine 30/8/14 in the articles on London Nurseries & Schools!!! xx

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Family Life, Social Commentary

Quote of the Day: ‘But mummy, only daddies work!’

…M’s response to my telling her that I am going back to work.

The Challenges of the Career Supermom, the Part-time Mumpreneur and the SAHM (Stay-at-Home-Mum)

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I once had the potential to be what most people would call a ‘high flyer.’ I entered one of the finest graduate programmes in the country, acquired multiple letters past by name, got a number of degrees under my belt, wrote articles as an ‘expert’, until, that is, I had children. Then my perception of what was important and where I was going in my career was overtaken by how much my baby had slept/drank/cried/pooped/peed, and I forgot how to spell my own name. I went back to work after a year but was torn between the guilt when I was working, and being brain-dead when I was singing ‘Gymbo the clown goes up and down’ for the 100th time.

Eventually, the guilt, stress and pure exhaustion won out and I stopped working completely to see where things would take me, despite my husband’s fear that this meant a withering bank account (which by the way he now agrees was completely unfounded). The Sunday Times Style Magazine last week quoted that Generation X are ‘those aged 30-49, who are likely to be in the thick of child-rearing or taking care of elderly relative, are the most likely (48%) to say that work eats into family time. This is the most time-squeezed, stressed group of all, and huge numbers of that generation’s high flyers dropped out to raise their children.’ A few years on, I am still trying to figure out the right balance, between my children’s needs (being with them 100% and becoming a neurotic helicopter parent), and my needs (needing actual adult conversation, whose main subject of conversation doesn’t revolve around sleep training or school admissions).

For X number of years, parenthood takes over and no matter how hard you may fight it, this time inevitably has to be dedicated to your children and their needs, until they go away, some earlier than others to boarding school, and then to University. But then, those parents who spent all their time helicoptering are left all alone wondering where did all this time go and feeling the empty nest syndrome. The others, after being overwhelmed, stressed and exhausted trying to manage a full time career and full time parenthood, may end up feeling regret at 60 for not spending enough time with their children when they were young. Currently, all the mothers I know are trying to balance, juggle, and manage being a mother while continuing to develop their own ‘self.’

 What Kind of Mother Are You?! The Career Supermom, the Part-time Mumpreneur, or the SAHM (Stay-At-Home-Mum)

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The Career Supermom: 

As it turns out, all the research shows that the career supermom is happier than the full time Stay-At-Home-Mom (of course, this research doesn’t consider the Notting Hill SAHM who have full time nannies). (http://www.huffingtonpost.com/2011/12/15/study-working-moms-are-ha_n_1152202.html) Career supermoms are valued in society, which values women like Nathalie Massanet, Sheryl Sandberg and Hillary Clinton who managed to be working mothers who have excelled in their industry. Full time working mums say they enjoy work because they are intellectually satisfied, earn great money and enjoy the social aspect of work. Of course, the career supermom will always have the risk that their children call the nanny ‘mummy’ (which has happened more times than I wish to explain), and they will have to manage their guilt when they miss their child’s first steps and have to explain to their child why they were the only parent who wasn’t at the school christmas play.

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But apparently, for the working supermoms, the guilt is not strong enough for them not to work, as it was found that the majority of women do not feel guilty about being at work instead of at home. Many super-high-fliers I know, are much happier being at work than at home, but they are also happy to sacrifice the time with their children, knowing that their children are safe and happy with their nannies/daycare. Sheryl Sandberg discusses her rise to power managing motherhood and career by ‘moulding’ her hours to fit these two roles but she emphasises that she had to make a lot of sacrifices. She admits to not having it all, and to feeling like a lousy mother a lot of the time (http://www.mckinsey.com/insights/organization/facebooks_sheryl_sandberg_no_one_can_have_it_all). Sue Palmer, an advocate on literacy, says that these educated, career women find it easier to control their work than their kids, therefore feel happier at work than at home, although biologically, women were meant to bear and raise children. (http://www.mothersathomematter.co.uk/mahm-blog/447-what-makes-a-happy-mum)

From a child development point of view, she describes children’s needs:

*In the first couple of years babies and toddlers need ‘constant, consistent, one-on-one, loving care’ from a primary attachment figure. Doesn’t have to be mum. As time goes on, the care can be shared with other loving attachment figures, e.g. dad.
*Between ages two and three is a grey area – it probably depends on the individual child.
*From around three, children benefit from being with other children for a few hours a day, so a half-day at nursery is probably a good thing.
*The older children get, the more they need to move beyond the family so they’re probably ready for a full school day from around 6/7.
*BUT throughout childhood, they still need loving care around the edges of the school day – time with their family, as well as time with a trusted adult ready to hand while they play.

The one thing I can’t get my head around is that not only do these supercareer moms work 70+ hour weeks, but when they come home, they often are still in charge of the household/cooking/childcare etc… even having equal or greater pay than their husbands. This is where women have failed in their fight for women’s lib. These women end up with the work, the house and the children to look after. Most men have not taken their half of the house-work equal to how much women now work. Of course, to the few women who have these perfect husbands who work and take care of the house, consider yourselves very lucky.

The Part-Time ‘Mumpreneur’

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Part-time working mums are meant to be the happiest since they manage to spend time with their children, as well as stay in the working community. But unfortunately, this doesn’t always work out, as eventually those mums feel torn in both directions; when at work they think about home, and when at home think about work. Working part-time mums, consider themselves ‘involved moms and talented employees.’ They enjoy the social aspects of work, being challenged and fulfilled on the job, and the increased financial stability (which translates into balancing the power in the relationship between husband and wife). They are although, probably the most stressed out of the three groups because they have the whole domestic responsibility as well as the job responsibility, therefore pressure coming from all angles. The career woman can leave the majority of child-rearing to the nanny, and the SAHM can leave the money-making to their husbands.

As mentioned in my last post, mumpreneurs are the new, hot, trend among NHYMs. I was having a conversation with an above career supermom; fund manager, part-time internationally renowned artist, mother of two, LSE graduate, loving wife, about mumpreneurs, when she condescendingly snubbed the term ‘mumpreneur’ telling me it was really just a hobby for these women. But when I asked her when did a hobby becomes a business, she replied that ‘Anything that makes money is a business,’ so all of the mumpreneurs I know, genuinely do make money, therefore are businesses (even if they are in a privileged position of not having to contribute to the mortgage payments, but we are in Notting Hill after all).

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Mumpreneurs set out to make money, whether in designing clothes or jewellery, creating a food business, or becoming yoga gurus. It takes guts to set out any company on your own, with the looming reality that you may fail and that everyone you know will be talking about it. You invest your money, you create a website, you hire a tax account or do your own taxes, you learn to understand marketing and advertising, you manage your inflow and outflow of costs and revenue, and all these things that some of these women may never have done before. They become marketers, advertisers, accountants, graphic designers, web designers, business managers and the cleaner, all rolled into one. If anything, it will give them knowledge for the next business they try to set up. I admire these women for doing it, and yes, most of them will fail. Actually, 82% will fail, since only 18% of any entrepreneur will succeed, in any business.

Many of these women will have worked in a corporate environment before deciding to go at it on their own, and will use their past skills to start their own company. As a strong supporter of small businesses, innovation, and entrepreneurial spirit, I admire and salute all these women, trying to juggle being there for their children, while creating a business or company. Annabel Karmel started like this, Ella’s Kitchen as well. They inject money into the economy, they are useful to society, they learn or hone new skills for the future, they stay interested and current in their industry, and they strive to be a part of working society.

Notting Hill Mumpreneurs

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A number of superwomen, beautiful, creative mumpreneurs have approached me since the beginning of the blog, promoting their passion to me, and as a woman/mother/entrepreneur supporter, I wanted to share some ‘mumpreneurs,’ (some who have approached me, some I have heard through the NH grapevine) who have taken the courageous plunge into entrepreneurship doing what they are passionate about, often from a completely different career background.

Food and Beverage: Ex-model and LSE grad, Bodil Blaine is starting a war with Nespresso, making ethical coffee at CRU Kafe teaming up with an established Canadian Entrepreneur (http://crukafe.co.uk). Chika Russell is importing West African treats the UK, which have already been picked up by 5* hotels, and will soon be found in a number of high end department stores. (http://www.chikas.co.uk), Kara Rosen Diamond uses her marketing expertise by bringing cold pressed, organic juices from the US to the UK with Plenish Cleanse, which has already been featured in many magazines, including the Sunday Times Style Magazine (http://www.plenishcleanse.com/shop/).

Health and Fitness: Ex-Banker turned pilates and facial fitness guru, Carme Farre, gives you a six pack, a Kim Kardashian bum, and a wrinkle free face without any surgery (http://studiocarme.co.uk). Leslie Saglio, an ex-real estate expert brings Serene Social to the UK, ‘an international wellness, philanthropy and conscious networking community for women,’ organising rooftop yoga (http://serenesocial.com/events/serene-london-rise-up-weekly-rooftop-yoga-series), and on top of that she teaches kids and yin yoga in West London (http://www.lesliesaglio.com).

Design and Style: Ex-De Beers/Cartier artistic director, Raphaele Canot brings her creative expertise to her ‘timeless and beautiful’ art deco jewellery line (http://raphaelecanot.com). Alex Al Badar, an ex-model, has turned herself into fashion designer and collaborates with her sister who hand paints individual breezy and bright designs at Soler (http://www.soler.co.uk). Rachel Verghis has started a company called gooeyskins, http://www.gooeyskinshq.com, which designs cool and iconic cases for iPads, iPhones, and other gadgets.

Children: Two ex-lawyer mums, Caroline and Pinja have brought Scandinavian and Dutch children’s clothes, furniture and toys to the UK with their website http://www.fourfairiesandaprince.com. Marina Fogle and Dr. Chiara Hunt, Kate Middleton friends and entrepreneurial ex-party planners, recently started an NCT competitor class called the Bump, which doesn’t force breastfeeding for four years or advocate births without intervention, even when necessary (http://www.thebumpclass.com). And finally, watch out for Gudrun Wurm’ s organic baby body products this August at http://www.littlebutterflyorganic.com

The SAHM: Stay-At-Home-Mum

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The Stay-At-Home-Mum is considered be the unhappiest of the lot, with the most depressive illness and mental health issues as seen in the study mentioned before because of loneliness and feeling that society doesn’t value them as much as a working mother. Of course, this doesn’t apply to most Notting Hill SAHM, as they have the luxury to hire nannies and focus on their needs any time they want (There should be a study on SAHM with help and their life satisfaction).

Being a SAHM makes you financial dependent on your husband (usually, unless you have your own trust fund to rely on), and unfortunately gives him power in the relationship. He works hard, therefore you are responsible for everything else outside the scope of work; keeping the house immaculate and clean, raising the children, having – the right- food prepared on the table at night, arranging school and playdates, grocery shopping, present buying, looking good for his work events and the list goes on. Some women feel guilty about their husbands working hard all week and feel indebted to them, while husbands resent their wives for having a ‘lady of leisure’ lifestyle. My mother was a typical SAHM who told me from a very young and tender age to go out there and have a career, have a job and be financially independent. This was the generation who pushed women’s lib and forced society to accept women as equal workers to men. Unfortunately, this has also brought on increased divorce rates through women’s independence, women marrying later and having more miscarriages and ivf babies than ever before.

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Spending all day long with your children, and even meeting other similar like minded women can be fun and somewhat appealing for a certain amount of time, but two problems arise, one is helicopter parenting since these women’s sole focus of their attention are their children, which creates a needy, anxious and dependent child with poor coping skills (http://www.psychologytoday.com/blog/nation-wimps/201401/helicopter-parenting-its-worse-you-think), and secondly, what about the longer term. In only a few years, their children will leave their home to go to school full time and then off they go to university and the empty nest syndrome will hit. What will they do then? It will be much harder to get back into the working world if they stopped working early on, and when their children are at university, what will they do to to keep their minds sharp and focussed? Having a ‘hobby’ or business will do that, whether or not actual money is actually exchanged or produced.

The Bottom Line:

In the end, no one has the perfect formula to being a happy mother, woman and worker. These are just a few questions to ask yourselves to determine what will make you the happiest and most satisfied in the long run. There are no right answers, unless you, your husband or your children are not happy. The bottom line for your children though is quite simple, says Sue Palmer. They need five things to have a healthy development:

1. Love

2. Discipline

3. Play

4. Language

5. Education

Let me know your thought on women, working mums, non-working mums, stay at home mums in the comments below! For the NH mumpreneurs out there, feel free to leave your comments about being a mumpreneur, or let us know what great business you have started!

xx

NHYM

http://www.nottinghillyummymummy.com

twitter: @NHyummymummy

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