Social Commentary

‘What Postcode are You?’ London’s Poshest Postcodes…

I used to be what you could call a ‘Chelsea Girl’ about 10 years ago, with my SW3 postcode, Saturday lunches at the Chelsea Farmer’s Market and drinks at Eclipse on Walton Street. Then, I moved up ‘North of the Park’ where I swapped King’s Road for Westbourne Grove, Eclipse for the Westbourne Pub, and Saturday lunches at CFM for Daylesford lunches and went from ‘Chelsea Girl’ to ‘NHYM’. As a Chelsea girl I remember thinking that Notting Hill was a) not as pretty b) a bit grungy/scary c) a little ‘too cool for school,’ but I followed my other half and 10 years later, all the remnants of ‘Chelsea Girl’ are well behind me and with two kids in tow, I have fully embraced the Notting Hill ‘cool.’

I recently wrote a short piece about London’s most expensive postcodes and the bankers who want to live there. http://news.efinancialcareers.com/uk-en/205575/6-london-postcodes-that-show-youve-made-it-in-banking-and-the-bankers-who-live-there/. It got me thinking about London postcodes and how we identify with them. So what does your postcode say about you?

Zoopla’s Rich List of the most expensive postcodes: http://www.zoopla.co.uk/property/richlist/uk/england/

Highest value areas
Area Zed-Index
1 W8 (Kensington) £2,707,386
2 SW7 (Knightsbridge) £2,493,204
3 SW3 (Chelsea) £2,324,889
4 SW10 (West Brompton) £1,857,677
5 W11 (Notting Hill)

Here is my guide to London’s Most Expensive & Poshest Postcodes:

18-Hyde Park

1. SW1X: Knightsbridge

Your neighbours: Sheiks & Oligarchs

Your Style Icon: Queen Rania of Jordan

Knightsbridge is Blingland. It is home to One Knightsbridge, one of the world’s priciest residences where Sultans, Sheiks and Oligarchs love to mingle with their own kind. For them, the postcode and address are clearly more important than cost per sqm. Their motto is ‘the more expensive, the better.’ Of course with Harvey Nics and Harrods at their doorstep, shopping is a vital past time for the SW1X residents. They love labels, flashy cars, yachts and PJs. Competition is rife amongst the SuperRich, and Knightsbridge is the perfect place for them to show off their latest bling.

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2. W8: Kensington

Your neighbours: Kate Middleton & Tamara Ecclestone

Your Style Icon: Kate Middleton

With Kensington Palace and Kensington Palace Gardens, W8 has won the trophy for the most expensive postcode in the UK. It is easy to see why the SuperRich drop £75 Million for a house on Billionaires Row, aka Kensington Palace Gardens, with Hyde Park and Kensington Gardens as their backyard. Then just a few streets away, Phillimore Gardens houses will keep you drooling, which is the best place for Halloween Trick or Treating, with a competition for the best, excessively decorated house on the street. Kensington divides the Chelsea set and the Notting Hill set who are constantly competing for ‘best postcode.’ Ideally located with Holland Park to the West, Hyde Park to the East, South Kensington to the South and Notting Hill to the North, no wonder it is considered the Billionaires Postcode.

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3. SW3: Chelsea 

Your neighbours: Charles Saatchi, Roman Abramovic, and Hugh Grant

Your Style Icon: Amal Alamuddin (Amal Alamuddin may appear straight out of Chelsea, but she is in fact a Notting Hill Girl). 

Chelsea used to be for Sloaney Poneys and the Posh British set, but times have changed. Even the ‘Made in Chelsea’ cast can’t afford to live in Chelsea anymore. Hugh Grant remains one of the last Chelsea Toffs that can be seen toffing around in Chelsea at Brinkley’s on Hollywood Road, right around the corner from his house (unless he moved since my last sighting). Nowadays, it is rich American Private Equity and Hedge Fund kings who sweep up many of the Chelsea Square mansions. The Chelsea set tend to be immaculately dressed and coiffed with head to toe Chanel or Ralph Lauren, thanks to the Chanel store on Brompton Cross or Ralph Lauren on Fulham Road. They do tend to think that ‘it’s Chelsea or nothing’. Chelsea is beautiful, immaculate and manicured, home to the Boltons, some of the most expensive London real estate. But let’s be real, Chelsea is like that really, really good looking guy, who knows it.

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4. SW7: South Kensington

Your Neighbours: Italian and French Aristocrats

Your Style Icon: Marion Cotillard, Clemence Poesy

South Kensington used to be ‘the’ place for all the Italian and French to decamp to from Paris, Rome or Milan, helping to make London France’s 6th biggest city with 400,000 French inhabitants. The French of course love it so much that it has the French consulate and the Lycée Francais within 2 blocks of each other. There is even a French street, Bute Street, with a French bookshop and delis filled with Lycée boys and girls. For the French who want a piece of France in London, South Kensington is the ideal place. Their Mediterranean neighbours, the Italians, equally love South Kensington, paying homage to it with the 2001 film with the same name, South Kensington. The Italian aristocrats can’t get enough of South Kensington, and you may just find yourself on one of their 42 m sailing yachts off the coast of Capri if you’re lucky enough.

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5. W11: Notting Hill 

Your Neighbours: Stella McCartney, Richard Curtis, Writers, Musicians and Fashionistas 

Your Style Icon: Stella McCartney and Kate Moss

It used to be that Notting Hill was the edgy, cool, hip Postcode, but with the 1999 Notting Hill movie and the Bankers and Funders entering the neighbourhood, Notting Hill has gentrified and become the home of the NHYMs and those artists that have ‘made it’. Some of the Modelistas, such as Elle McPherson and Claudia Schiffer have left, but the newer and younger ones like Arizona Muse have moved in, and Stella still remains. It is also popular with many musicians like Blur and Coldplay musicians and Adele reportedly bought her first house here in NH. Notting Hillers like to think themselves as cooler and hipper than their Chelsea counterparts, but the reality is that they both drive their Black Range Rovers, carry a Bottega Veneta handbag and shop at Net-a-Porter but with a rock chick look like Kate Moss. W11 though still prides itself of its multi-coloured homes and magnificent Private Gardens like Ladbroke Square that most can only dream of.

So what your thoughts on your Postcode?!

xx

NHYM

http://www.nottinghillyummymummy.com

@NHyummymummy

 

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Reviews

Review: Private Member’s Club, The Arts Club

Quote of the Day: ‘Hello! Is it me you’re looking for?’

Arts club (Photo courtesy of NHYM Copyright 2014)

The Arts Club

40 Dover Street

London W1S 4NP

02074998581

http://www.theartsclub.co.uk

Food: 4.25 stars

Design: 4.5 stars

Ambience: 4 stars

Service: 4 stars

Value for Money: 3.5/4 stars

Overall: 4.25 stars

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(Ground floor restaurant. Photo courtesy of the internet)

Lately, I have been going to the Arts Club on a weekly or biweekly basis, after not going for almost a year. But then all of a sudden, everyone seems to want to go; guests from out of town, girls dinners or those wanting to try Kyubi, the – relatively – new delicious Japanese on the roof, which is now one of my firm favourites. Perhaps it’s a backlash to the Chiltern Firehouse craze and just wanting the simplicity of an easy reservation made on Friday morning for Friday night, and a predictably good meal (which is not always the case at Chiltern). The great thing about the Arts Club is that you never know what kind of night you’re going to have or who you’re going to sit next to, which creates a never-ending curiosity. Last week, I had Lionel Ritchie sitting next to me. I had to stop myself from singing ‘Hello! Is it me you’re looking for?’ and telling him all the great memories I’ve had with his songs as a young, hot-blooded teenager. With celebrities, you always feel a familiarity and intimacy that they of course  sense as ‘obsessive crazy fan.’ Luckily, I stopped myself just in time. In any case, at the Arts Club, you never know if you’ll have a night of octogenarian, zimmer-frame grannies & grandpas, arms dealers from somewhere far East or South, Russian billionaires, Mark Francis Vandelli of Made In Chelsea (actually, he is there nightly, usually at the ground floor bar), Naomi Campbell or some kind of HRH Beatrice/Eugenie/Philip/Harry.

The Club

The Arts Club is housed in a beautiful building on Dover Street (home to Mahiki, Mayfair Club and the new Victoria Beckham store). It was co-founded by Charles Dickens in 1863 and has had a myriad of artists and patrons guests and members over the years such as Turgenev, Rodin and Degas. It is currently over 4 different floors: the basement Club Nouveau Nightclub has heard impromptu guests like Gwenyth Paltrow and Ronnie Woods performing and is now advertising private concerts with performers like Will.i.am and Lauryn Hill. The ground floor restaurant, the Brasserie, is a glamorous, art deco room with a clientele mix of everything from Joan Collins, Roman Abramovic to Pamela Anderson look-alikes. There is a lot of trout here, no, not on the menu, just in the form of trout pouts. The outdoor seating area is a garden of delight, for balmy summer evenings.

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(Outdoor garden. Photo courtesy of the internet)

The bar on the first floor is a rounded bar leading to another dining area, with a similar but shorter menu from the ground floor restaurant. It tends to have a slightly younger crowd, full of girls dinners, hedge fund managers, and women wearing more porn-than-prude clothing. My inner granny self wants to cover them with a pashmina and tell them to go home to a nice cup of tea. Finally, the rooftop is home to Kyubi, a Japanese with offerings similar to Nobu/Zuma. The best part of this restaurant is the roof-terrace area, which takes you to a rooftop Riad in Morocco. Except with sashimi instead of tagine.

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(Roof terrace at Kyubi. Photo courtesy of the Internet)

The Food

The menu at the Arts Club, created by one of the chefs from ‘La Petite Maison,’ offers some great staple dishes with great flavours. If you like La Petite Maison, you will most likely like the food here. The menu is extensive with about 12 starters, an entire section for shellfish (oysters and lobster), two types of tartares, and another 16 main dishes. This is a place you can come to over and over again without ever getting too bored too quickly of the menu, which is a plus for a member’s clubs. The food beats the Electric and 5 Hertford Street hands down purely on food. Some of my favourites are the escargots, yellowtail ceviche, and green bean starters, the steak tartare, the Club salad, and the herb crusted veal chop (delicious, the only place I actually allow myself to indulge in a poor-little-veal-meal). There are better-than-other dishes, so it’s just a matter of finding the ones that you fancy. It is piggy-bank-breaking expensive, so save those pennies.

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(Toro. Photo courtesy of the Internet)

The food at Kyubi is also delicious, featuring mini taco-type starter bites which are divine, the tuna avocado one is definitely one to order. The new stream sashimi, with different kinds of salmon and tuna sashimi with yuzu and citrus flavours are all mouth-watering (really, my mouth is salivating as I write this). The lobster tempura is worth it just for the visual sculpture of fried-noodle coral. You just have to see it. The plain sashimi is not their best asset, so i wouldn’t boast too much about it. The vegetable skewers of asparagus and mushrooms are similar to the ones at Zuma, I could eat them as a vegetarian meal with a little rice on the side.

The Ambience

Ah, the ambience. Like I previously mentioned, it is a revolving door of multi-cultural nationalities and personalities. Arabs mingle with Jews, Russians compete with Americans for how loud they can be, the Chinese and Nepalese (or wherever they were from) are either dressed in jeans and T-shirts or Chanel, the Nigerians like the gospel Sunday brunch. Every Super Rich nationality in London is represented here. It is what you could call a global, moneyed club, that only requires connections and a plush bank account for entry. Let’s say it how it is. This club is mostly for Art Patron members these days rather than for artists. The club was renovated in 2011 when its membership and bank account was dwindling to attract a glitzier, glamorous, wealthy crowd to inject ‘modern money’ into the club. With Gwenyth and her friends promoting the club in 2011, it was guaranteed to attract attention. Still, the club offers lectures in how to collect art, private views to the Royal Academy or the Frieze, and talks about fine wine and fashion (I recently missed a talk by Diane Von Furstenburg). There are even events for children, like Easter Parties, circus and painting events.

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(Club Nouveau. Photo courtesy of the Internet)

Apart from some wonderful events – that I always mean to go to but never go to – the people-watching is just conversation-stopping. Victoria Beckham just recently celebrated one of her 40th birthday dinners there with Gordon Ramsay et. al. Beyonce and Jay Z came as well last time they were in London. And then there are moments when you see the clientele and wonder ‘just where in the world are they from?’ There are women who are wearing not much more than Miley Cyrus on a good day. There are men who look like they are making some dodgy business dealings involving governments, commodities, arms and pipelines. It is a spectacle of cosmopolitan London, for those wanting to keep their dealings behind closed doors.

The Verdict

The Arts Club is an artfully decorated member’s club oozing glamour and coolness, in each of its restaurants, bars, and nightclub. The United Nations clientele provides endless entertainment, intriguing, beguiling and sometimes plain bizarre (Lady Gaga has been a guest). But the food is grown up and sophisticated modern European and modern Japanese at Kyubi. The best nights are during the week, in my opinion, with less B&T crowds. Soon, a 16 room boutique hotel will be opening to cater to the international overseas clientele who have memberships but don’t actually live in London. For a swanky and glitzy night out, the Arts Club rarely fails to deliver, so bring your out-of-town friends or parents for a night of people-watching and gawping, all for the cost of a small island in the Pacific.

Celebrities at the Arts Club, London, UK

(Lady Gaga outside the Arts Club. Photo courtesy of the Internet)

xx

NHYM

http://www.nottinghillyummymummy.com

@NHyummymummy

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