Social Commentary

‘What Postcode are You?’ London’s Poshest Postcodes…

I used to be what you could call a ‘Chelsea Girl’ about 10 years ago, with my SW3 postcode, Saturday lunches at the Chelsea Farmer’s Market and drinks at Eclipse on Walton Street. Then, I moved up ‘North of the Park’ where I swapped King’s Road for Westbourne Grove, Eclipse for the Westbourne Pub, and Saturday lunches at CFM for Daylesford lunches and went from ‘Chelsea Girl’ to ‘NHYM’. As a Chelsea girl I remember thinking that Notting Hill was a) not as pretty b) a bit grungy/scary c) a little ‘too cool for school,’ but I followed my other half and 10 years later, all the remnants of ‘Chelsea Girl’ are well behind me and with two kids in tow, I have fully embraced the Notting Hill ‘cool.’

I recently wrote a short piece about London’s most expensive postcodes and the bankers who want to live there. http://news.efinancialcareers.com/uk-en/205575/6-london-postcodes-that-show-youve-made-it-in-banking-and-the-bankers-who-live-there/. It got me thinking about London postcodes and how we identify with them. So what does your postcode say about you?

Zoopla’s Rich List of the most expensive postcodes: http://www.zoopla.co.uk/property/richlist/uk/england/

Highest value areas
Area Zed-Index
1 W8 (Kensington) £2,707,386
2 SW7 (Knightsbridge) £2,493,204
3 SW3 (Chelsea) £2,324,889
4 SW10 (West Brompton) £1,857,677
5 W11 (Notting Hill)

Here is my guide to London’s Most Expensive & Poshest Postcodes:

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1. SW1X: Knightsbridge

Your neighbours: Sheiks & Oligarchs

Your Style Icon: Queen Rania of Jordan

Knightsbridge is Blingland. It is home to One Knightsbridge, one of the world’s priciest residences where Sultans, Sheiks and Oligarchs love to mingle with their own kind. For them, the postcode and address are clearly more important than cost per sqm. Their motto is ‘the more expensive, the better.’ Of course with Harvey Nics and Harrods at their doorstep, shopping is a vital past time for the SW1X residents. They love labels, flashy cars, yachts and PJs. Competition is rife amongst the SuperRich, and Knightsbridge is the perfect place for them to show off their latest bling.

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2. W8: Kensington

Your neighbours: Kate Middleton & Tamara Ecclestone

Your Style Icon: Kate Middleton

With Kensington Palace and Kensington Palace Gardens, W8 has won the trophy for the most expensive postcode in the UK. It is easy to see why the SuperRich drop £75 Million for a house on Billionaires Row, aka Kensington Palace Gardens, with Hyde Park and Kensington Gardens as their backyard. Then just a few streets away, Phillimore Gardens houses will keep you drooling, which is the best place for Halloween Trick or Treating, with a competition for the best, excessively decorated house on the street. Kensington divides the Chelsea set and the Notting Hill set who are constantly competing for ‘best postcode.’ Ideally located with Holland Park to the West, Hyde Park to the East, South Kensington to the South and Notting Hill to the North, no wonder it is considered the Billionaires Postcode.

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3. SW3: Chelsea 

Your neighbours: Charles Saatchi, Roman Abramovic, and Hugh Grant

Your Style Icon: Amal Alamuddin (Amal Alamuddin may appear straight out of Chelsea, but she is in fact a Notting Hill Girl). 

Chelsea used to be for Sloaney Poneys and the Posh British set, but times have changed. Even the ‘Made in Chelsea’ cast can’t afford to live in Chelsea anymore. Hugh Grant remains one of the last Chelsea Toffs that can be seen toffing around in Chelsea at Brinkley’s on Hollywood Road, right around the corner from his house (unless he moved since my last sighting). Nowadays, it is rich American Private Equity and Hedge Fund kings who sweep up many of the Chelsea Square mansions. The Chelsea set tend to be immaculately dressed and coiffed with head to toe Chanel or Ralph Lauren, thanks to the Chanel store on Brompton Cross or Ralph Lauren on Fulham Road. They do tend to think that ‘it’s Chelsea or nothing’. Chelsea is beautiful, immaculate and manicured, home to the Boltons, some of the most expensive London real estate. But let’s be real, Chelsea is like that really, really good looking guy, who knows it.

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4. SW7: South Kensington

Your Neighbours: Italian and French Aristocrats

Your Style Icon: Marion Cotillard, Clemence Poesy

South Kensington used to be ‘the’ place for all the Italian and French to decamp to from Paris, Rome or Milan, helping to make London France’s 6th biggest city with 400,000 French inhabitants. The French of course love it so much that it has the French consulate and the Lycée Francais within 2 blocks of each other. There is even a French street, Bute Street, with a French bookshop and delis filled with Lycée boys and girls. For the French who want a piece of France in London, South Kensington is the ideal place. Their Mediterranean neighbours, the Italians, equally love South Kensington, paying homage to it with the 2001 film with the same name, South Kensington. The Italian aristocrats can’t get enough of South Kensington, and you may just find yourself on one of their 42 m sailing yachts off the coast of Capri if you’re lucky enough.

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5. W11: Notting Hill 

Your Neighbours: Stella McCartney, Richard Curtis, Writers, Musicians and Fashionistas 

Your Style Icon: Stella McCartney and Kate Moss

It used to be that Notting Hill was the edgy, cool, hip Postcode, but with the 1999 Notting Hill movie and the Bankers and Funders entering the neighbourhood, Notting Hill has gentrified and become the home of the NHYMs and those artists that have ‘made it’. Some of the Modelistas, such as Elle McPherson and Claudia Schiffer have left, but the newer and younger ones like Arizona Muse have moved in, and Stella still remains. It is also popular with many musicians like Blur and Coldplay musicians and Adele reportedly bought her first house here in NH. Notting Hillers like to think themselves as cooler and hipper than their Chelsea counterparts, but the reality is that they both drive their Black Range Rovers, carry a Bottega Veneta handbag and shop at Net-a-Porter but with a rock chick look like Kate Moss. W11 though still prides itself of its multi-coloured homes and magnificent Private Gardens like Ladbroke Square that most can only dream of.

So what your thoughts on your Postcode?!

xx

NHYM

http://www.nottinghillyummymummy.com

@NHyummymummy

 

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Quote of the day, Social Commentary

‘A Day In the Life of A Notting Hill Yummy Mummy’

Quote of the Day: ‘I’m panting like a bulldog during a heatwave and sweating like a 60 year old man trying to have an orgasm on Viagra.’

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(All photos courtesy of the internet)

5:30am. ‘Waahhh!’ I hear screaming somewhere in the background through the BT monitor trying to wake me from my happy-beach-dream slumber. Please Stop. I ignore it. I am sure the noise will die down if I just pretend I don’t hear it. 10 minutes later, I am back to my beach-dream. I am exhausted from being up 4 times last night. 2x with the teething Baby A, and 2x with M, once because she had a bad dream, and the other to tell me she wants pasta for lunch.

6pm: ‘Mummmmmyyyy!!! Peeeeppeeee!’ Really? Hasn’t she been potty trained for years? I try to remember. But the potential thought that I may have to clean up her wet carpet mess if I don’t go, makes me get up to take her to the bathroom.

6:15am: More noise. This time louder. ”Wwwaaaah’ in one monitor. ‘Mummy!’ in the other. Both kids are up and screaming for attention. I guess I sympathise, since it’s been a whole 12 hours since they saw anyone but a teddy bear.

6:15am-7:30am: I’ve used all my tricks to entertain and convince them it’s still night-time and M replies ‘It’s light out, it’s not sleep time, it’s play time!’ How is it possible to be this exhausted by these two little angels (monsters)? I look at my watch every  minute. 30 more minutes until New Nanny shows up. 29 more minutes. 28 more minutes….

7:30am: Hurrah! New nanny is on time. I hand off my oompah loompah midgets and go back to my Haastens bed and Egyptian cotton thread. Ah. This is more like it. Until I realise that I promised myself to try that Zumba class, since I am surrounded by Claudia Schiffer and Elle McPherson types and I still look like K-Middy’s post-baby-St.Mary’s-Lindo-Wing-Photo.

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8am: Breakfast with the girls. I’ve had 30 minutes to turn myself into someone slightly suitable for drop offs and pick ups, so I won’t be mistaken for the nanny again.

8:30am: New Nanny is in charge of Drop Offs and Baby Naps today, so I have a Full NHYM day ahead.

8:45am Off to Zumba! I am trying to get rid of the 5kg tire that has been stuck like super glue to my pre-baby-size-8-body since the birth of Baby A. It has been impossible to get rid of it: Dukan diet, 5:2 diet, only-eating-apples/pineapples/kale/pomegrenade diet, Bootcamp Pilates or Yoga. ‘This isn’t me, I’m a skinny girl stuck in a fat-girl’s body!’ I want to tell the mums I meet when they ‘up-and-down’ me. What’s worst, is that I have a full wardrobe of beautiful, gorgeous clothes that I may never wear again. I am stuck wearing elasticated waists for the rest of my life like an 80 year old, I think to myself.

8:50am On my way there, I pass by the trendy-twiglet-blonde-who-never-smiles NHN (Notting-Hill-Neighbour). I guess I wouldn’t smile either if my ex husband was cheating on me. But still, I see her almost every day and she barely acknowledges my existence. Must be something with fashionistas. They must be either hungry (which makes them grumpy), or angry.

9am: Zumba! I don’t know anyone here and I feel quite intimidated. There are about 35 women, size 8 and under, chatting to each other, and I am quite literally the elephant in the room.

9:05am: Oh, there’s someone I recognise, one-hit-wonder Trinny in the front row (I hear she had a successful fashion show on TV a lifetime ago, which was replaced by her fat-turned-skinny-gay-friend Gwok Kwan, and whose career is now non-existent. The difficulties of fame). More importantly, can someone tell me what she is doing with Charles Saatchi?! She is certainly not with him for his dashing good looks or charming, endearing character. Was she hibernating in Antartica when he throttled Nigella, divorced 3 times, and confessed to being a narcissistic, reclusive, egotist?? I want to go up to her and hug her and tell her she’s better than this.

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9:05am: There’s Pamela Anderson! Oh wait, that’s a skinnier, younger, and prettier version of her without the inflated boobs or lips.

9:15am: These women clearly come every day. They all have the ‘special Zumba shoes’ and all seem to know the moves even before Doni, the Zumba teacher, shows us. This Zumba class is like a game of Twister and I am definitely losing.

9:30am: I’m panting like a bulldog during a heatwave and sweating like a 60 year old man trying to have an orgasm on Viagra. Not a pretty sight.

10:00am: How much longer is this class?! I wonder if I can sneak out without anyone noticing, but I think about my tire, and I can’t go anywhere, I’m too tired and it’s too heavy for me to move. Again, I look at the clock to see when this torture will end.

10:15am: It’s wind down time. Finally. This class really isn’t for me.

10:30am: As I am leaving the Zumba class, looking my best, I see David Beckham leaving Bonpoint, arms full of Bonpoint, Caramel and Marie-Chantal bags. There’s certainly one lady in his life. He goes shopping for her, drops her off every day, looks at her adoringly and he is apparently just the loveliest guy, says my local butcher… (I’ve also figured out why his parents called him ‘David:’ after Michaelangelo’s David’s body!). Can someone tell me why Victoria never smiles; she’s super-rich, super-famous, she is now a bona-fide, super-designer, she has four super-adorable kids and a husband like THAT. What’s not to smile about?!

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11am: I stop by Austique on my way home, and while trying on girly goodies, I run into B.B., an impossibly leggy, beautiful, ex-model, LSE graduate, married to some Art Superstar who tells me about her new company she has started, producing ethical coffee. You see, to be a NHYM it isn’t enough being beautiful, smart, size 8 and under, rich and married to a super successful husband, you now must own your own company and be successful at it (and save the world while you’re at it!). This is the new trend for NHYMs; to be your own boss and become a ‘mumpreneur (Post about mumpreneurs coming up soon).’ Me and my tire are feeling even more deflated.

11:30am: I’m rushing home to take a shower to get rid of all of that Zumba sweat, check in with New Nanny that all is well at home and school. Finally I spend time with Baby A who has been neglected since her birth, give her lunch and sing ‘Twinkle Twinkle Little Star’ for her nap before heading off to lunch at the Electric with my two Scandi friends K & C.

1pm: I am the first to arrive. Just as I am about to think that The Electric is full of bespectacled, middle-aged, writers in plaid shirts, Paloma Faith walks in and sits in the booth across from me. She is the last Mohican of Notting Hill Cool. NH is not full of NHYMs and yuppies after all.

1:10pm: K arrives 7 month pregnant, but doesn’t even look pregnant. I look more pregnant than she does. She is radiant and glowing. Which is giving me morning sickness, even though there is no way I could even be pregnant.

1:30pm We are finally happily eating our salads and soups while talking Europen real estate, schools, and healthcare and all I can do is stare at them trying to find a flaw. White perfect teeth? Check (Must get my teeth whitened one of these days). Always smiling? Check (They are actually genuinely happy people). Long, blonde, beautiful hair? Check (Must get hair dyed and done). Pool-blue eyes and flawless skin? Check (Must make an appointment with Dr. Lowe). Cool factor? Well they are Swedish after all. Ugh. This day is depressing me more by the minute. And they are just the nicest people ever. I spend the whole lunch trying to find what’s wrong with them and all I can come up with is that they are fans of 50 Shades of Grey.

2pm: We are going through our Celebrity Crushes (CC). Mine is of course, David, only for the fact that he is the ‘World’s Best Dad’ (and he happens to be even hotter in real life than in photos). I just can’t help it, seeing a (hot) dad with his adorable daughter in his arms just wins me over every time. C’s CC is Christian Bale in American Psycho, with a bit of Christian Grey thrown in, while K’s is Brangelina. Together. In Bed. At the same time. And here I was thinking that Scandis were boring.

David Beckham Takes Harper Out For A Morning Stroll

2:45pm I leave the Electric after a lovely time with K & C, and having had a decent but un-extraordinary soup and salad, but anything tastes better than waiting in line at Bill Granger. On our way out, Marina Fogle, Ben Fogle’s wife, is busy having a work meeting for her new company ‘The Bump’. More mumpreneurs in action.

3pmish: Pick up time. I rush to the school gates and dread the uncomfortable small talk and idle chatter (Where are you off to for half term? How was your half term? Are you going to the Parent’s Event/Sports Day/Christmas Play?) while they ‘up-and-down’ me to see what labels I am not wearing. I feel like an awkward teenager who has no one to sit with at lunch time.

3pmish + 5 minutes: I spot ‘Gossip Mum’ and go straight to her. She loves talking so much and only listens to herself anyway, so I will look like I have a friend, but won’t need to talk. Perfect. And she keeps me in the school gossip loop, which makes me feel less of an outsider. Today, she chats away about the latest weird thing ‘Weird Mum’ has said and done and tells me about SuperRich Mum’s inbuilt trampoline and slide in her huge back garden (Yes, in London). Alpha Mum joins us and tells us about how many laps her perfect, supersonic daughter can do at the ‘Country Club’ after having lessons from Gold Medal Swimmer Coach. I wonder whether I should admit that M still doesn’t swim without floaties.

4pm: We are home after a play in the playground/private garden/park/activity. M has been best friends, enemies, then best friends again with her BFF in the past 10 minutes. Her BFF happens to be SuperRich’s Mum’s daughter and has a private jet, two drivers, three chefs, and 6 staff and M keeps asking if she can have a slide that goes down into a trampoline in our non-existent garden, and why we don’t have our own a ‘taxi’ driver. Hmm… Perhaps they should stay enemies.

4:30pm I open the door for the alarm/kitchen/builder/dishwasher guy to fix the broken alarm/fridge/house/dishwasher. Groundhog Day.

5pm: Finally, it’s TV time and everyone is happy! Anything from Frozen, Doc Mc Stuffins, Peppa, Mickey, Epic, or anything with Pirates will do.

6pm-7:30pm: Dinner, bath-time and wind-down-time, sleepy -time: Baby A doesn’t want to eat, M doesn’t want to poop and neither wants to go to sleep. Lots of negotiations and bribes later, everyone is in bed sleeping.

8pm: Dinner-time. Finally a moment to sit down. Mr. C is at a work dinner/traveling, as usual. I really need to go back to work, I think to myself, at least just so I can blame work for being an inadequate mother. Until then, the pressure of being a NHYM lurks heavily. I blame myself for my daughter not swimming yet, I self-loathe some more about my non-size-8-body, go back to feeling like the outsider who has no one to sit with at lunch-time, feel like the Ugly Duckling next to all these gorgeous Scandis (who seem to have an unfair physical advantage over the rest of the world) and feel personally inadequate for not having my own internet company/ethical food/clothes line/yoga studio.

So, perhaps this is why Trinny is with Charles Saatchi, because the NHYM pressure we put on ourselves creates unrealistic expectations to become these superwomen and supermom NHYM, who don’t actually exist (Except if you are Scandinavian, and then perhaps you stand a chance). Perhaps we should realise that all that really matters is that our families are happy and healthy and all the other stuff just doesn’t really matter. Period.

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xx

NHYM

http://www.nottinghillyummymummy.com

Twitter: @NHyummymummy

 

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